US 2019/0102807 A1 · AUTOMATICALLY MODIFYING A DISRUPTED PACING PLAN FOR A DIGITAL CONTENT DISTRIBUTION CAMPAIGN

Abstract

The present disclosure is directed toward systems, computer-readable media, and methods that automatically modify a pacing plan for a digital content distribution campaign, which provides digital content to client computing devices based on the pacing plan. For instance, the systems disclosed herein can automatically detect when a service error causes a digital content distribution campaign to deviate from the pacing plan. In response, the disclosed systems can generate a new pacing plan based on the actual allocated budget at the conclusion of the service error. In particular, the disclosed systems can generate a new pacing plan that enables the digital content distribution campaign to efficiently maximize the remaining resources allocated to the digital content distribution campaign.

Claims20

Dependent claims

A method comprising:

generating a first pacing plan for a digital content distribution campaign executed via an online automated auction forum, wherein the first pacing plan comprises a first target budget allocation over time and a first lower band for setting bid values for the digital content distribution campaign at the online automated auction forum;
automatically detecting a service error corresponding to an actual allocated budget of the digital content distribution campaign;
generating, in response to detecting the service error, a second pacing plan comprising a second lower band based on the first pacing plan and the actual allocated budget;
and
creating a bid for the online automated auction forum for the digital content distribution campaign based on the actual allocated budget and the second lower band.

2 more elements

A system comprising:

at least one processor;
and
at least one non-transitory computer-readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
generate a first pacing plan for a digital content distribution campaign executed via an online automated auction forum, wherein the first pacing plan comprises a first target budget allocation over time and a first lower band for setting bid values for the digital content distribution campaign at the online automated auction forum;
create a first bid for the online automated auction forum for the digital content distribution campaign to serve digital content to a client device by comparing a first actual allocated budget relative to the first lower band;
detect a service error corresponding to a second actual allocated budget of the digital content distribution campaign;
generate, in response to detecting the service error, a second pacing plan comprising a second target budget and a second lower band based on the first pacing plan and the second actual allocated budget;
and
create a second bid for the online automated auction forum for the digital content distribution campaign based on the second actual allocated budget and the second lower band.

6 more elements

Dependencies are inferred from the claim text.

Automatically modifying a disrupted pacing plan for a digital content distribution campaign

Life of this patent

Automatically modifying a disrupted pacing plan for a digital content distribution campaign

Life of this patent

Abstract

Claims20