Prospect selection for direct mail

A non-transitory computer readable storage medium comprising instructions which, when executed by a processor, cause the processor to perform the steps of:

• receiving, at a collateral generation system, online user activity information associated with a plurality of prospects, each prospect associated with a first entity;
• determining, based on the user activity information and a set of rules associated with the first entity, that the plurality of prospects are eligible to receive a mailing;
• associating each prospect in the plurality of prospects with one of a plurality of prospect blocks, each prospect block comprising a subset of the plurality of prospects;
• transmitting, to an identification service, information about each prospect of a first prospect block of the plurality of prospect blocks;
• receiving, from the identification service, an anonymized list of mailing addresses associated with the first prospect block, the identification service configured to determine a mailing address for each prospect based on the information about each prospect;
• generating a file for physical collateral based on the anonymized list of mailing addresses associated with the first prospect block and the set of rules associated with the first entity;
• and
• transmitting the file for the physical collateral to a production system for generation of the physical collateral to provide for delivery to one or more mailing addresses of the anonymized list of mailing addresses.

A method for generating and sending direct mail to prospects, the method comprising:

• receiving, at a collateral generation system, online user activity information associated with a plurality of prospects, each prospect associated with a first entity;
• determining, based on the user activity information and a set of rules associated with the first entity, that the plurality of prospects are eligible to receive a mailing;
• determining an anonymized list of mailing addresses for the plurality of prospects, the anonymized list comprising a mailing address for each of the plurality of prospects;
• generating a file for physical collateral based on the anonymized list of mailing addresses and the set of rules associated with the entity;
• and
• transmitting the file for the physical collateral to a production system for generation of the physical collateral to provide for delivery to one or more mailing addresses of the anonymized list of mailing addresses.