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US 2019/0102803 A1Published application
Systems and methods for programmatic targeted digital advertising
AssigneeWilton Capital Investors, LLC
InventorsBrandon Wilton, Jay Wilton
Life of this patent
Estimating the term…
Abstract
The present disclosure is directed to systems and methods for programmatic digital advertisements that are personalized and uniquely targeted to individually-identified consumers via non-personal, but individually accessed devices. The consumer accessing a non-personal device is identified and data cookie pertaining to the user is created and sent to third-party programmatic advertising exchanges for the use in real time bidding, private marketplace deals, or programmatic guaranteed sales. This allows for personalized digital advertisements to be delivered to a specific user accessing a non-personal device.
Claims20
A system for providing programmatic targeted digital advertisements to targeted users comprising:
- a system server;
- a system streaming server;
- and
- a relational database management system server;
- wherein said system server is networked to said relational database management system server;
- wherein said relational database management system server is networked to one or more non-personal devices;
- wherein said one or more non-personal devices are networked to a device streaming server;
- wherein said device streaming server is networked to said system streaming server;
- wherein said system server is networked to one or more ad exchanges and one or more programmatic ad providers;
- wherein a targeted user is identified by a specific one of said one or more non-personal devices via a personal identification device, such that a session is initiated;
- wherein said personal identification device comprises a personal user data related to said targeted user;
- wherein said specific one of said one or more non-personal devices sends said personal user data to said relational database management system server along with a device ID;
- wherein said relational database management system server comprises an attribute database that contains attribute data related to a plurality of potential targeted users;
- wherein said relational database management system server processes said user data and creates a system data cookie by identifying said targeted user and determining which attributes of said targeted user are relevant for transmission to said one or more programmatic ad providers;
- wherein said relational database management system server transmits said system data cookie and said device ID to said system server;
- wherein said system server transmits said system data cookie to said one or more programmatic ad providers via said one or more ad exchanges;
- wherein said system server accepts from one of said one or more programmatic ad providers an advertisement that is targeted to said targeted user based on said system data cookie;
- wherein said system server transcodes said targeted advertisement into streaming video format and delivers said transcoded targeted advertisement to said system streaming server;
- and
- wherein said system streaming server delivers said transcoded targeted advertisement to said specific one of said one or more non-personal devices via said device ID and said device streaming server.
17 more elements
A method for providing programmatic targeted digital advertisements to targeted users comprising the steps:
- providing a system server;
- providing a system streaming server;
- providing a relational database management system server;
- wherein said system server is networked to said relational database management system server;
- wherein said relational database management system server is networked to one or more non-personal devices;
- wherein said one or more non-personal devices are networked to a device streaming server;
- wherein said device streaming server is networked to said system streaming server;
- wherein said system server is networked to one or more ad exchanges and one or more programmatic ad providers;
- wherein a targeted user is identified by a specific one of said one or more non-personal devices via a personal identification device, such that a session is initiated;
- wherein said personal identification device comprises a personal user data related to said targeted user;
- wherein said specific one of said one or more non-personal devices sends said personal user data to said relational database management system server along with a device ID;
- wherein said relational database management system server comprises an attribute database that contains attribute data related to a plurality of potential targeted users;
- processing said user data by said relational database management system server;
- creating a system data cookie by said relational database management system server by identifying said targeted user and determining which attributes of said targeted user are relevant for transmission to said one or more programmatic ad providers;
- transmitting, by said relational database management system server, said system data cookie and said device ID to said system server;
- transmitting, by said system server, said system data cookie to said one or more programmatic ad providers via said one or more ad exchanges;
- accepting, by said system server, an advertisement that is targeted to said targeted user based on said system data cookie, from one of said one or more programmatic ad providers;
- transcoding, by said system server, said targeted advertisement into streaming video format;
- delivering, by said system server, said transcoded targeted advertisement to said system streaming server;
- and
- delivering, by said system streaming server, said transcoded targeted advertisement to said specific one of said one or more non-personal devices via said device ID and said device streaming server.
18 more elements
A system for providing programmatic targeted digital advertisements to targeted users comprising:
- a system server;
- a system streaming server;
- a relational database management system server;
- one or more non-personal devices;
- one or more ad exchanges;
- and
- a device streaming server;
- wherein said system server is networked to said relational database management system server;
- wherein said relational database management system server is networked to said one or more non-personal devices;
- wherein said one or more non-personal devices are networked to said device streaming server;
- wherein said device streaming server is networked to said system streaming server;
- wherein said system server is networked to said one or more ad exchanges and one or more programmatic ad providers;
- wherein a targeted user is identified by a specific one of said one or more non-personal devices via a personal identification device, such that a session is initiated;
- wherein said personal identification device comprises a personal user data related to said targeted user;
- wherein said specific one of said one or more non-personal devices sends said personal user data to said relational database management system server along with a device ID;
- wherein said relational database management system server comprises an attribute database that contains attribute data related to a plurality of potential targeted users;
- wherein said relational database management system server processes said user data and creates a system data cookie by identifying said targeted user and determining which attributes of said targeted user are relevant for transmission to said one or more programmatic ad providers;
- wherein said relational database management system server transmits said system data cookie and said device ID to said system server;
- wherein said system server transmits said system data cookie to said one or more programmatic ad providers via said one or more ad exchanges;
- wherein said system server accepts from one of said one or more programmatic ad providers an advertisement that is targeted to said targeted user based on said system data cookie;
- wherein said system server transcodes said targeted advertisement into streaming video format and delivers said transcoded targeted advertisement to said system streaming server;
- and
- wherein said system streaming server delivers said transcoded targeted advertisement to said specific one of said one or more non-personal devices via said device ID and said device streaming server;
- wherein when said transcoded targeted advertisement is displayed on said specific one of said one or more non-personal devices, said non-personal device creates a proof-of-play;
- wherein said proof-of-play is transmitted to at least one of said one or more programmatic ad providers via said device streaming server, said system streaming server, and said system server;
- wherein said one or more non-personal devices are selected from the group of non-personal devices consisting of:
- electronic gaming machines, coin operated amusement machines game of skill terminals, video lottery terminals;
- and automatic teller machines;
- wherein said attribute data related to a plurality of potential targeted users is selected from the group of attribute data consisting of:
- duration of membership, play history, behavior, demographics, and psychographics;
- wherein said one or more ad exchanges allow said one or more programmatic ad partners to bid on providing said advertisement in response to said system data cookie.
28 more elements
Dependencies are inferred from the claim text.