US 2019/0102800 A1Published application

System and method to provide an integrated advertising platform

OwnerAbhishek Pittiinventor

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Abstract

A system to provide an integrated advertising platform includes a sensor unit, communication module, telecom server unit, consent database, database unit, application server unit, and retailer computing unit. The sensor unit is installed within a premise to detect the presence of a consented user equipment (UE) in proximity and retrieves an identification number associated with the consented UE. The communication module transmits the retrieved identification number and sensor identification number to the telecom server unit that matches the identification number with an MSISDN. The consent database stores the consent status of the MSISDN. The database unit receives a sensor identification number, system identification number, and MSISDN from the consent database. The application server unit customizes the offer corresponding to the user through a machine learning module and transmits the customized offer to the consented user equipment UE.

Claims11

Dependent claims

A system to provide an integrated advertising platform, the system comprising:

a sensor unit installed within a premise to detect a presence of a consented user equipment (UE) in proximity and to retrieve an identification number associated with the consented user equipment (UE);
a communication module integrated with the sensor unit to transmit the identification number and a sensor identification number over a communication network;
a telecom server unit connected with the communication module over the communication network to match the identification number with a mobile station international subscriber directory number (MSISDN);
a consent database connected with the telecom server unit to store a plurality of consent status of the MSISDN, wherein the consent database stores the MSISDN, the sensor identification number, a channel of activation, date and time stamp of activation, a consent flag, and a system identification number;
a database unit communicatively coupled with the consent database to receive a sensor identification number, the system identification number, and the MSISDN and transmits an acknowledgment message to the consent database;
an application server unit configured with the database unit to receive the sensor identification number, system identification number, and MSISDN, wherein the application server unit stores data pertaining to a plurality of offers and transmits one or more offer to the consented user equipment (UE) through a predefined communication channel;
and
a retailer computing unit procures data related to the user and transmits to the application server unit, wherein the data related to the user enables the application server unit to customize the one or more offers corresponding to the user through a machine learning module and transmits the one or more offers to the consented user equipment (UE).

5 more elements

A method to provide an integrated advertising platform, the method comprising steps of:

detecting a presence of a consented user equipment (UE) in proximity to sensor and receiving an identification number associated with the consented user equipment (UE);
transmitting the retrieved identification number and a sensor identification number over a communication network through a communication module;
matching the identification number with a mobile station international subscriber directory number (MSISDN) through a telecom server unit, wherein the mapped identification number and a mobile station international subscriber directory number (MSISDN) stored in a master table (MT) connected with the telecom server unit;
storing a plurality of consent status of the MSISDN in a consent database, wherein the consent database stores the MSISDN, the sensor identification number, a channel of activation, date and time stamp of activation, a consent flag, and a system identification number;
receiving a sensor identification number, system identification number, and MSISDN through a database unit and the database unit further transmits an acknowledgment message to the consent database;
receiving the sensor identification number, system identification number, and MSISDN through an application server unit, wherein the application server unit stores data pertaining to a plurality of offers and transmits one or more offer to the consented user equipment (UE) through a predefined communication channel;
procuring data related to the user and transmitting the procured data to the application server unit through a retailer computing unit;
customizing the offer corresponding to the user based on the data related to the user through the application server, and transmitting the customized offer to the consented user equipment (UE), wherein the application server unit utilizes a machine learning module to process the data related to the user to customize the offer.

5 more elements

Dependencies are inferred from the claim text.