Systems and methods for monitoring and evaluating data
AssigneeApollo Program LLC
InventorsJillian Lee Shapiro, James Frederick Caruso, Jona Mici
Life of this patent
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Abstract
Systems and methods are described herein for monitoring consumer behavior on an individual level across a plurality of consumer data providers. The systems and methods described herein can receive consumer behavior data for an individual consumer. The consumer behavior data can be generated based on advertisements and digital advertisements assets relative to the individual consumer.
Claims20
A system comprising:
- a non-transitory memory to store machine readable instructions;
- and
- a processor to access the non-transitory memory and execute the machine readable instructions, the machine readable instructions comprising:
- a sync and monitoring engine module programmed to:
- transmit a sync request to each data provider based on consumer data provider identifier (ID) data comprising a CDP ID identifying a respective CDP, wherein each of the CDPs is configured to provide behavior data characterizing a behavior of the individual consumer based on one or more advertisements served to one or more consumer devices associated with the individual consumer during an advertising campaign;
- generate a unique consumer monitoring platform (CMP) ID for each individual consumer;
- cause each of the CDPs to generate consumer sync data, wherein the consumer sync data characterizes an association between the unique CMP ID and a unique consumer CDP ID for each individual consumer;
- receive the consumer sync data generated at each of the CDPs;
- associate the unique CMP ID with a unique asset ID related to a digital advertisement asset based on the consumer sync data, such that the unique asset ID is associated with the unique customer CDP ID;
- generate an association table characterizing the association between the unique CMP ID, the unique asset ID and the unique customer CDP ID;
- and
- monitor the individual consumer for the behavior data across each of the consumer data providers based on the association table.
The system of claim 12, wherein evaluation engine module is further programmed to receive the consumer behavior data for the individual consumer for each CDP, wherein the consumer behavior data comprises consumer asset data generated based on the CMP asset tag.
A computer-implemented method comprising:
- transmitting a sync request to each consumer data provider based on consumer data provider (CDP) identifier (ID) data comprising a CDP ID identifying a respective CDP, wherein each of the CDPs is configured to provide behavior data characterizing a behavior of the individual consumer based on one or more advertisements served to one or more consumer devices associated with the individual consumer during an advertising campaign;
- generating a unique consumer monitoring platform (CMP) ID for each individual consumer;
- causing each of the CDPs to generate consumer sync data, wherein the consumer sync data characterizes an association between the unique CMP ID and a unique consumer CDP ID for each individual consumer;
- receiving the consumer sync data generated at each of the CDPs;
- associating the unique CMP ID with a unique asset ID related to a digital advertisement asset based on the consumer sync data, such that the unique asset ID is associated with the unique customer CDP ID;
- generating an association table characterizing the association between the unique CMP ID, the unique asset ID and the unique customer CDP ID;
- and
- monitoring the individual consumer for the behavior data across each of the consumer data providers based on the association table.
Dependencies are inferred from the claim text.