Digital Content Delivery Based on Measured Viewability of a Displayed Content Insertion Field

A system for serving a digital ad to an ad insertion field of a user interface that is output by a client electronic device, the system comprising:

• a processor;
• and
• a memory that stores programming instructions that are configured to cause the processor to:
• detect a service request for a user interface from a client electronic device, and
• cause the client electronic device to output the user interface, wherein:
• the user interface includes an ad insertion field that is located at a position on a page of the user interface, and
• the ad insertion field is associated with a viewability score that comprises a measurement of the viewability of the ad insertion field from previously-served instances of the user interface, and
• an ad server comprising a processor and a memory that stores programming instructions that are configured to cause the processor of the ad server to:
• receive a request for insertion of a digital advertisement in the ad insertion field,
• receive the viewability score for the ad insertion field,
• query a data store of digital advertisements and select, from the data store, a digital advertisement targeting a viewability parameter that is consistent with the viewability score for the ad insertion field, and
• serve the selected digital advertisement to the client electronic device via the ad insertion field.

A method of serving digital content to a web page that is displayed on a client electronic device, comprising:

• by a server:
• receiving a service request for a web page from a client electronic device, wherein the service request includes a service address;
• serving the web page to the client device at the service address, wherein the web page includes an insertion field that is located at a position on the web page;
• obtaining a viewability score for the insertion field, wherein the viewability score comprises a measurement of the viewability of the insertion field from previously-served instances of the web page;
• querying a data store of digital content items and selecting, from the data store, a digital content item targeting a viewability parameter that is consistent with the viewability score for the insertion field;
• and
• serving the selected digital content item to the client electronic device via the insertion field of the web page.