Target user estimation for dynamic assets

A system comprising:

• a data processing system that includes one or more processors and non-transitory machine readable storage medium having instructions stored thereon that when executed by the one or more processors cause the one or more processors to perform the process comprising:
• receiving, at the data processing system, a batch of events, wherein each event within the batch of events comprises position data for a potential target;
• determining, by the one or more processors, one or more polygons that comprise the potential target based on the position data for the potential target, wherein the one or more polygons are part of a grid of polygons overlaid on a geographic map that define an artificial boundary for the geographic map;
• determining, by the one or more processors, an approximate target viewership for the one or more polygons based on a profile or taxonomy of the potential target;
• associating, by the one or more processors, an advertisement with the one or more polygons based on the approximate target viewership;
• receiving, at the data processing system, a continuous stream of events, wherein each event in the continuous stream comprises position data for a dynamic asset;
• determining, by the one or more processors, that the one or more polygons comprise the dynamic asset based on the position data for the dynamic asset;
• obtaining, by the one or more processors, the advertisement associated with the one or more polygons;
• and
• providing, by the one or more processors, the advertisement to a sink for display on the dynamic asset.

A non-transitory machine readable storage medium having instructions stored thereon that when executed by one or more processors cause the one or more processors to perform the method comprising:

• receiving a batch of events, wherein each event within the batch of events comprises position data for a potential target;
• determining one or more polygons that comprise the potential target based on the position data for the potential target, wherein the one or more polygons are part of a grid of polygons overlaid on a geographic map that define an artificial boundary for the geographic map;
• determining an approximate target viewership for the one or more polygons based on a profile or taxonomy of the potential target;
• associating an advertisement with the one or more polygons based on the approximate target viewership;
• receiving a continuous stream of events, wherein each event in the continuous stream comprises position data for a dynamic asset;
• determining that the one or more polygons comprise the dynamic asset based on the position data for the dynamic asset;
• obtaining the advertisement associated with the one or more polygons;
• and
• providing the advertisement to a sink for display on the dynamic asset.