Method of ecommerce ad fraud prevention

A method of preventing and/or reducing ad fraud in ecommerce over the Internet, the method comprising the steps of:

• creating an Internet-based platform having a plurality of users engaging with the Internet-based platform on each user's mobile electronic device, the Internet-based platform selling advertising to an advertiser, the advertising to be displayed by each user's mobile electronic device when using the Internet-based platform;
• preventing the advertising from being sent to a particular user from the plurality of users when an ad fraud is detected for the particular user;
• the ad fraud comprising any of the following steps:
• 1) determining whether a screen of the user displaying the Internet-based platform is on or off;
• determining ad fraud when the screen is off;
• 2) determining whether the Internet-based platform is currently being instantaneously displayed by the screen of the user;
• determining ad fraud when the Internet-based platform is not being instantaneously displayed to the screen;
• 3) tracking a last time of a particular user input being a keyboard input, a mouse input or a touchscreen input which was made by the particular user;
• establishing a set period of elapsed time to start from the last input of the particular user;
• determining ad fraud when the last time of a particular user input exceeds the set period of elapsed time;
• 4) determining whether the user's mobile electronic device has an accelerometer;
• and if so, determining whether a movement is occurring in the user's mobile electronic device from the accelerometer;
• determining ad fraud when the movement is not occurring;
• and/or
• 5) determining whether the user's mobile electronic device has a video camera;
• and if so, determining whether a movement is occurring in the user's mobile electronic device from the video camera;
• determining ad fraud when the movement is not occurring.

A method of preventing and/or reducing ad fraud in ecommerce over the Internet, the method comprising the steps of:

• creating an Internet-based platform having a plurality of users engaging with the Internet-based platform on each user's mobile electronic device, the Internet-based platform selling advertising to an advertiser, the advertising to be displayed by each user's mobile electronic device when using the Internet-based platform;
• preventing the advertising from being sent to a particular user from the plurality of users when an ad fraud is detected for the particular user;
• the ad fraud comprising each of the following steps in any order:
• 1) determining whether the Internet-based platform is currently being instantaneously displayed by the screen of the user;
• determining ad fraud when the Internet-based platform is not being instantaneously displayed to the screen;
• 2) tracking a last time of a particular user input being a keyboard input, a mouse input or a touchscreen input which was made by the particular user;
• establishing a set period of elapsed time to start from the last input of the particular user;
• determining ad fraud when the last time of a particular user input exceeds the set period of elapsed time;
• and
• 3) determining whether the user's mobile electronic device has an accelerometer;
• and if so, determining whether a movement is occurring in the user's mobile electronic device from the accelerometer;
• determining ad fraud when the movement is not occurring.