Targeted electronic messaging at a brick and mortar store
AssigneeIntel Corporation
InventorsAddicam Sanjay, Jose Avalos, Shoa-Wen Yang
Life of this patent
Estimating the term…
Abstract
Systems and methods for targeted electronic messaging within a brick and mortar store are disclosed. A shopper tracking system tracks the physical location and collects shopping behavior data of a shopper located within a brick and mortar store. The shopping behavior data is supplied to a real time bidding system. When a shopper moves within a predetermined distance from an electronic sign, the shopper tracking system signals the real time bidding system to conduct a contemporaneous auction and supply a message provided by a winning bidder, which is displayed on the electronic sign.
Claims25
A system for targeted electronic messaging at a brick and mortar store, comprising:
- a shopper tracking system disposed within the brick and mortar store to collect shopping behavior data of a shopper within the brick and mortar store, and tracks a physical location of the shopper while the shopper is in the brick and mortar store;
- and
- an electronic sign disposed within the brick and mortar store to display electronic messages;
- wherein the shopper tracking system provides continuously the shopping behavior data to a real time bidding system remote from the brick and mortar store, and provides a notification to the real time bidding system when the shopper is within a predetermined distance to the electronic sign, to cause the real time bidding system to display an electronic message in or during a message slot of the electronic sign for the shopper, the electronic message being of a contemporaneous winning bidder of the real time bidding system for the message slot.
A method for providing targeted messaging at a brick and mortar store, comprising:
- collecting, by a shopper tracking system disposed within the brick and mortar store, shopping behavior data of a shopper within the brick and mortar store;
- tracking, by the shopper tracking system, a physical location of the shopper within the brick and mortar store;
- continuously communicating by the shopper tracking system the shopping behavior data to a real time bidding system remote from the brick and mortar store;
- and
- notifying the real time bidding system by the shopper tracking system when the shopper is within a predetermined distance to an electronic sign, to cause the real time bidding system to display an electronic message in or during a message slot of the electronic sign for the shopper, the electronic message being of a contemporaneous winning bidder of the real time bidding system for the message slot.
A non-transitory computer-readable medium comprising instructions to cause a shopper tracking system at a brick and mortar store, in response to execution of the instructions by a processor, to:
- collect shopping behavior data of a shopper within the brick and mortar store;
- track a physical location of the shopper within the brick and mortar store;
- provide continuously the shopping behavior data to a real-time bidding system remote from the brick and mortar store;
- and
- notify the real time bidding system when the shopper is within a predetermined distance to an electronic sign, to cause the real time bidding system to display an electronic message in or during a message slot of the electronic sign for the shopper, the electronic message being of a contemporaneous winning bidder of the real time bidding system for the message slot.
A system for targeted electronic messaging at a brick and mortar store, comprising:
- shopper tracking means for collecting shopping behavior data of a shopper within the brick and mortar store and tracking a physical location of the shopper within the brick and mortar store;
- and
- display means disposed within the brick and mortar store to display electronic messages;
- wherein the shopper tracking means includes:
- means for providing continuously the shopping behavior data to a real time bidding means remote from the brick and mortar store, and
- means for providing a notification to the real time bidding means when the shopper is within a predetermined distance to the display means, to cause the real time bidding means to display an electronic message in or during a message slot of the display means for the shopper, the electronic message being of a contemporaneous winning bidder of the real time bidding means for the message slot.
Dependencies are inferred from the claim text.