US 2019/0102706 A1 · Affective response based recommendations

Abstract

Described herein are embodiments of systems, method, and computer programs for recommending an experience to a user. In one embodiment, a sensor takes measurements of affective response of the user while the user is exposed to token instances that are instantiations of visual tokens. An eye tracker measures the gaze of the user while the user is exposed to the token instances. A computer calculates, based on the measurements of affective response and measurements of the gaze, values of expected affective response of the user to exposure to instantiations of the visual tokens. These values are utilized to select an experience for the user, such that based on the values, an expected affective response of the user to exposure to token instances corresponding to the selected experience is more positive than an expected affective response of the user to exposure to token instances corresponding to other experiences.

Claims20

Dependent claims

A system configured to recommend an experience to a user, comprising:

a sensor configured take measurements of affective response of the user while being exposed to token instances that are instantiations of visual tokens;
wherein each measurement corresponds to an exposure of the user to two or more of the token instances;
an eye tracker configured to measure gaze of the user while the user is exposed to the token instances;
and
a computer configured to:
calculate, based on the measurements of affective response and measurements of the gaze, values of expected affective response of the user to exposure to instantiations of the visual tokens;
and
utilize the values to select, from among at least first and second experiences, the first experience for the user;
wherein based on the values, an expected affective response of the user to exposure to token instances corresponding to the first experience is more positive than an expected affective response of the user to exposure to token instances corresponding to the second experience.

6 more elements

A method for recommending an experience to a user, comprising:

taking, utilizing a sensor, measurements of affective response of the user while the user is exposed to token instances that are instantiations of visual tokens;
wherein each measurement corresponds to an exposure of the user to two or more of the token instances;
measuring, utilizing an eye tracker, gaze of the user while the user is exposed to the token instances;
calculating, based on the measurements of affective response and measurements of the gaze, values of expected affective response of the user to exposure to instantiations of the visual tokens;
and
utilizing the values to select, from among at least first and second experiences, the first experience for the user;
wherein based on the values, an expected affective response of the user to exposure to token instances corresponding to the first experience is more positive than an expected affective response of the user to exposure to token instances corresponding to the second experience.

4 more elements

A non-transitory computer-readable medium having instructions stored thereon that, in response to execution by a system including a processor and memory, causes the system to perform operations comprising:

receiving measurements of affective response of the user, taken by a sensor while the user was exposed to token instances that are instantiations of visual tokens;
wherein each measurement corresponds to an exposure of the user to two or more of the token instances;
measuring, utilizing an eye tracker, gaze of the user while the user is exposed to the token instances;
calculating, based on the measurements of affective response and measurements of the gaze, values of expected affective response of the user to exposure to instantiations of the visual tokens;
and
utilizing the values to select, from among at least first and second experiences, the first experience for the user;
wherein based on the values, an expected affective response of the user to exposure to token instances corresponding to the first experience is more positive than an expected affective response of the user to exposure to token instances corresponding to the second experience.

4 more elements

Dependencies are inferred from the claim text.

Affective response based recommendations

Life of this patent

Affective response based recommendations

Life of this patent

Abstract

Claims20