Creation of non-linearly connected transmedia content data

A non-transitory computer-readable medium containing computer readable instructions which, when executed by processing circuitry, cause the processing circuitry to:

• create a transmedia content data item by a first user and storing the transmedia content data item in a data store, along with a record indicating an association between the first user and the transmedia content data item;
• create an ordered group of transmedia content data items by a second user, the ordered group comprising a pointer to the transmedia content data item of the first user;
• and
• store the ordered group and a record associating both the first user and the second user with the ordered group in the data store.

An electronic device comprising:

• processing circuitry;
• and
• a memory coupled with and readable by the processing circuitry and storing therein a set of instructions which, when executed by the one or more processors, cause the processor to:
• create a transmedia content data item by a first user and storing the transmedia content data item in a data store, along with a record indicating an association between the first user and the transmedia content data item;
• create an ordered group of transmedia content data items by a second user, the ordered group comprising a pointer to the transmedia content data item of the first user;
• and
• store the ordered group and a record associating both the first user and the second user with the ordered group in the data store.