Module and Method
AssigneeMPHC Ltd. (formerly known as MT DIGITAL MEDIA LIMITED)
InventorsPatrick Michael Sansom, Ian James Valentine
Life of this patent
Estimating the term…
Abstract
The present invention relates to a module and method. A content item options module operative for a content item delivery system, is configured to: determine a change in content type of content items being delivered to a content item receiver apparatus for display on a display apparatus; initiate display of one or more alternative content item identifiers on said display apparatus corresponding to one or more other content items; and respond to selection of a one of said one or more content item identifiers to initiate display of a corresponding other content item on said display apparatus.
Claims20
A method of operating data processing apparatus for content item delivery and display that has a CPU and a software program, the method comprising the steps of:
- determining a change in a content type in an original broadcast stream of content items being delivered to a content item receiver apparatus for display on a display apparatus;
- and
- initiating a display of one or more alternative content items having identifiers on the display apparatus, wherein the one or more alternative content items are derived from a computed selection of alternative content items delivered via a broadband connection, such that the display initiation occurs without user intervention and the one or more alternative content items have a similar duration as a duration of the change in the content type of the original broadcast stream.
A method of operating data processing apparatus for content item delivery and display that has a CPU and a software program, the method comprising:
- determining a change in a content type in an original broadcast stream of content items being delivered to a content item receiver apparatus for display on a display apparatus;
- and
- initiating a display of one or more alternative content items having identifiers on the display apparatus based upon a user selection of a one of said one or more content item identifiers, with an ability to return to the original broadcast stream, wherein the one or more alternative content items are derived from a selection of alternative content items delivered via a broadband connection.
Dependencies are inferred from the claim text.