Dynamic content mapping systems and methods
AssigneeIntertrust Technologies Corporation
InventorSteven Rahman
Life of this patent
Estimating the term…
Abstract
This disclosure relates to systems and methods for dynamically mapping content based on information relating to a user. In various embodiments, a segment associated with a user may be identified, and a content service may map the presentation of advertisements and/or other content within rendered content in a manner that is tailored to the identified segment. In this manner, advertisement and/or other content impressions may be targeted to the user based on their identified segment. Further embodiments facilitate defining and refining content maps for a particular segment until a content mapping meeting certain objective criteria is realized.
Claims16
A method for facilitating the rendering of one or more first content items in connection with a second content item on a user device performed by a content service system comprising a processor and a non-transitory computer-readable medium storing instructions that, when executed by the processor, cause the processor to perform the method, the method comprising:
- identifying a segment associated with a user of the user device, the segment being determined based, at least in part, on user information received from the user device;
- determining that a content map of a stored plurality of content maps is associated with the identified segment;
- mapping the second content item in accordance with the content map associated with the identified segment;
- generating a content stream, the content stream comprising the one or more first content items presented within the second content item in accordance with the mapping of the second content item;
- and
- transmitting the content stream to the user device.
Dependencies are inferred from the claim text.