System and method for tailored video-on-demand catalogs

An apparatus comprising:

• a memory;
• and
• at least one processor, coupled to said memory, and operative to:
• store a plurality of audiovisual assets in association with a video on demand server;
• prepare a first video-on-demand catalog facilitating a selection of one or more audiovisual assets from a first group of said audiovisual assets residing on said video on demand server;
• associate said first video-on-demand catalog with a first entitlement of said first group to view assets from said first group of said audiovisual assets;
• prepare a second video-on-demand catalog facilitating a selection of one or more audiovisual assets from a second group of said audiovisual assets residing on said video on demand server, said second group of said audiovisual assets being different than said first group of said audiovisual assets;
• associate said second video-on-demand catalog with a second entitlement of said second group to view assets from said second group of said audiovisual assets;
• make said first video-on-demand catalog available to a first group of subscribers having said first entitlement;
• and
• make said second video-on-demand catalog available to a second group of subscribers, different than said first group of subscribers, and having said second entitlement, wherein said first video-on-demand catalog is not made available to said second group of subscribers.