Method of providing digital content for users of physical items
Assigneeadidas AG
InventorsJon H. WERNER, Christian DIBENEDETTO, Army Jones VATERLAUS, Stephen M. Vincent
Life of this patent
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Abstract
Systems, apparatuses, and methods are provided for enhancing users' overall experiences with physical items by supplementing their physical experiences with digital experiences. According to an embodiment, a user uses an electronic device to scan a smart tag associated with an item to obtain an item identifier of the item. The electronic device sends the item identifier to a server, which selects digital content related to the item and sends the selected digital content to the user's electronic device for display.
Claims20
A method performed by an application on a mobile device for delivering digital content associated with an item, the method comprising:
- receiving an identifier from a smart tag associated with an item;
- displaying, on a display of the mobile device, first digital content in response to receiving the identifier associated with the item;
- displaying, on the display of the mobile device, an interface to receive user account information;
- retrieving, from a remote computing device, second digital content designated for a user associated with the user account information in response to receiving user account information, wherein the first digital content and the second digital content are different;
- and
- displaying, on the display of the mobile device, the second digital content in response to retrieving the second digital content.
A non-transitory computer-readable medium storing instructions that, when executed by a computing device, cause the computing device to perform operations comprising:
- receive an identifier from a smart tag associated with the item;
- display, on a display device, first digital content in response to receiving the identifier associated with the item;
- display, on the display device, an interface to receive user account information;
- retrieve, from a remote computing device, second digital content designated for a user associated with the user account information in response to receiving user account information, wherein the first digital content and the second digital content are different;
- and
- display, on the display device, the second digital content in response to retrieving the second digital content.
A system for delivering digital content associated with an item, comprising:
- a smart tag associated with an item and configured to transmit item information;
- and
- an application configured to be executed by a mobile device, wherein the application, when executed, is configured to cause the mobile device to display first digital content in response to receiving, by the application, the item information from the smart tag, and
- wherein the application is further configured to cause the mobile device to display an interface for receiving user account information, and in response to receiving the user account information the application is configured to display second digital content, wherein the second digital content is different from the first digital content.
Dependencies are inferred from the claim text.