System and method for attributing user action to engagement with online content
AssigneeCognant LLC
InventorsEthan Anderson, Yonatan Ellert, Ali Sener, Susanna Orr
Life of this patent
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Abstract
A computer-implemented method and corresponding system for determining attribution for an action taken by a user exposed to published content on a plurality of online platforms, the method including receiving an engagement call transmitted by the user's mobile communication device for each engagement with the published content by the user; attributing, based on the engagement calls, the user action to a corresponding content publisher on whose online platform the user engaged with the published content; and facilitating an adjustment of future content presentations based on the attribution.
Claims20
A method for determining attribution for an action taken by a user exposed to published content on a plurality of online platforms comprising:
- receiving an engagement call transmitted by a user's mobile communication device for each engagement with the published content by the user;
- attributing, based on the engagement calls, the action taken by the user to a corresponding content publisher on whose online platform the user engaged with the published content;
- and
- facilitating an adjustment of future content presentations based on the attribution.
A system comprising:
- one or more computer processors programmed to perform operations comprising:
- receiving an engagement call transmitted by a user's mobile communication device for each engagement with the published content by the user;
- attributing, based on the engagement calls, the action taken by the user to a corresponding content publisher on whose online platform the user engaged with the published content;
- and
- facilitating an adjustment of future content presentations based on the attribution.
An article, comprising:
- a non-transitory computer-readable medium having instructions stored thereon that, when executed by one or more computer processors, cause the computer processors to perform operations comprising:
- receiving an engagement call transmitted by a user's mobile communication device for each engagement with the published content by the user;
- attributing, based on the engagement calls, the action taken by the user to a corresponding content publisher on whose online platform the user engaged with the published content;
- and
- facilitating an adjustment of future content presentations based on the attribution.
Dependencies are inferred from the claim text.