Dynamic placement of in-game ads, in-game product placement, and in-game promotions in wager-based game environments

A computer-implemented method implemented in a gaming network, comprising:

• providing a wager-based electronic gaming device (EGD), the EGD comprising at least one processor, a display, an input interface and a money acceptor, the at least one processor being configured to execute computer-readable instructions for at least:
• accepting money from a player via the money acceptor and establishing an account balance using the received money;
• displaying, at the display, a virtual game environment configured to enable the player to participate in a gaming session of a wager-based game via the input interface;
• initiating, during the gaming session, a wager-based game event at the EGD;
• presenting a virtual representation of the wager-based game event within the virtual game environment;
• funding an amount wagered on the wager-based game event using the account balance;
• selecting advertising content for products and/or services;
• selecting an existing object or surface within the virtual game environment onto which to place the selected advertising content;
• and
• displaying, during the gaming session, the selected advertising content on the selected object or surface such that the displayed advertising content is visually integrated with the virtual game environment.

A wager-based electronic gaming device (EGD), comprising:

• a money acceptor;
• a memory;
• a display;
• a user interface;
• a network interface;
• and
• a processor coupled to the memory and to the user interface, the processor being configured to execute computer-readable instructions for at least:
• accepting money from a player via the money acceptor and establishing an account balance using the received money;
• displaying, at the display, a virtual game environment configured to enable the player to participate in a gaming session of a wager-based game via the input interface;
• initiating, during the gaming session, a wager-based game event at the EGD;
• presenting a virtual representation of the wager-based game event within the virtual game environment;
• funding an amount wagered on the wager-based game event using the account balance;
• selecting interactive advertising content for products and/or services;
• displaying, during the gaming session, the selected interactive advertising content as a virtual advertisement or virtual promotion within the virtual game environment displayed on the display of the EGD;
• receiving, via the input interface, one or more player interactions with the displayed interactive advertising content and, based upon the received player interactions, performing at least one of:
• changing the displayed interactive advertising content within the virtual game environment displayed on the display of the EGD, and
• placing an order for products or services within the virtual game environment or outside of the virtual game environment, via the network interface.

A wager-based electronic gaming device (EGD), comprising:

• a money acceptor;
• a memory;
• a display;
• a user interface;
• a network interface;
• and
• a processor coupled to the memory and to the user interface, the processor being configured to execute computer-readable instructions for at least:
• accepting money from a player via the money acceptor and establishing an account balance using the received money;
• displaying, at the display, a virtual game environment configured to enable the player to participate in a gaming session of a wager-based game via the input interface;
• initiating, during the gaming session, a wager-based game event at the EGD;
• presenting a virtual representation of the wager-based game event within the virtual game environment;
• funding an amount wagered on the wager-based game event using the account balance;
• selecting advertising content for products and/or services;
• selecting an existing object or surface within the virtual game environment onto which to place the selected advertising content;
• and
• re-skinning, during the gaming session, the selected object or surface with the selected advertising content such that the displayed advertising content is visually integrated with the virtual game environment.