US 2019/0095944 A1Published application

Selecting a content item for presentation to a user of an online system at a content publisher based on a guaranteed number of impressions of the content item

AssigneeFacebook, Inc.

InventorsChristopher Michael Hahn, Alan Joseph Cheilek, Bogdan Victor Titiu, Michael Duan Zhou

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Abstract

An online system communicates information describing deals guaranteeing impressions of content items within specified time periods to a content publisher at which the content items may be presented. The online system receives information describing an assignment of each deal to a placement position within a website for the content publisher. Upon receiving a request to present a content item to a viewing user of the online system at a placement position, the online system identifies candidate content items associated with deals assigned to the placement position, in which the candidate content items are associated with targeting criteria satisfied by the viewing user. Based at least in part on a number of impressions achieved by each candidate content item in relation to a number of impressions guaranteed for the candidate content item, the online system selects a candidate content item for presentation to the viewing user at the placement position.

Claims25

Dependent claims

A method comprising:

receiving, at an online system, a set of information from a content publisher describing one or more deals assigned to a placement position within a website for the content publisher, each of the one or more deals associated with a content item, a set of targeting criteria associated with the content item, and a guaranteed number of impressions of the content item within a specified time period;
receiving an additional set of information describing impressions achieved by the content item associated with each of the one or more deals;
receiving a request from the content publisher to present content to a viewing user of the online system at the placement position, the request comprising user-identifying information for the viewing user;
retrieving a set of attributes for the viewing user maintained in the online system based at least in part on the user-identifying information for the viewing user;
identifying a set of candidate content items eligible for presentation to the viewing user, wherein the set of candidate content items is associated with a set of the one or more deals and each of the set of candidate content items is associated with targeting criteria satisfied by the set of attributes for the viewing user;
computing an achievement value associated with each of the set of candidate content items based at least in part on the set of information describing the one or more deals and on the additional set of information describing impressions achieved by the content item associated with each of the one or more deals, the achievement value indicating a number of impressions achieved by the candidate content item in relation to the guaranteed number of impressions of the candidate content item within the specified time period;
selecting a candidate content item of the set of candidate content items based at least in part on the achievement value associated with each of the set of candidate content items;
and
sending the selected candidate content item to the content publisher for display to the viewing user.

6 more elements

A computer program product comprising a computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

receive, at an online system, a set of information from a content publisher describing one or more deals assigned to a placement position within a website for the content publisher, each of the one or more deals associated with a content item, a set of targeting criteria associated with the content item, and a guaranteed number of impressions of the content item within a specified time period;
receive an additional set of information describing impressions achieved by the content item associated with each of the one or more deals;
receive a request from the content publisher to present content to a viewing user of the online system at the placement position, the request comprising user-identifying information for the viewing user;
retrieve a set of attributes for the viewing user maintained in the online system based at least in part on the user-identifying information for the viewing user;
identify a set of candidate content items eligible for presentation to the viewing user, wherein the set of candidate content items is associated with a set of the one or more deals and each of the set of candidate content items is associated with targeting criteria satisfied by the set of attributes for the viewing user;
compute an achievement value associated with each of the set of candidate content items based at least in part on the set of information describing the one or more deals and on the additional set of information describing impressions achieved by the content item associated with each of the one or more deals, the achievement value indicating a number of impressions achieved by the candidate content item in relation to the guaranteed number of impressions of the candidate content item within the specified time period;
select a candidate content item of the set of candidate content items based at least in part on the achievement value associated with each of the set of candidate content items;
and
send the selected candidate content item to the content publisher for display to the viewing user.

6 more elements

A method comprising:

receiving, at an online system, a set of information from a content publisher describing one or more deals assigned to a placement position within a website for the content publisher, each of the one or more deals associated with a content item, a set of targeting criteria associated with the content item, and a guarantee associated with the content item;
receiving an additional set of information describing one or more requests received by the content publisher, each of the one or more requests associated with a set of content items associated with the one or more deals;
receiving a request from the content publisher to present content to a viewing user of the online system at the placement position, the request comprising user-identifying information for the viewing user;
retrieving a set of attributes for the viewing user maintained in the online system based at least in part on the user-identifying information for the viewing user;
identifying a set of candidate content items eligible for presentation to the viewing user based at least in part on the set of targeting criteria associated with each of the set of candidate content items and on the set of attributes for the viewing user, the set of candidate content items associated with a set of the one or more deals;
computing an achievement value associated with each of the set of candidate content items based at least in part on the set of information describing the one or more deals and on the additional set of information describing the one or more requests received by the content publisher, the achievement value indicating a number of requests associated with each candidate content item in relation to the guarantee associated with each candidate content item;
selecting a candidate content item based at least in part on the achievement value associated with each of the set of candidate content items;
and
sending the selected candidate content item to the content publisher for display to the viewing user.

6 more elements

Dependencies are inferred from the claim text.