Wireless retail store behavior and tracking analysis system
OwnerKevin Vincent Dohertyinventor
Life of this patent
Estimating the term…
Abstract
A shopping analysis system captures, saves, and displays a number of variables related to a shopper's experience, including time spent shopping, path traveled within the store by shopper, specific areas visited within the store, time spent in a particular area of the store, total time spent in the store, items removed from shelves, items placed in cart and or basket or other carrying device, items put back on the shelves, items purchased. In embodiments, one or more wireless communication devices may be associated with shopping equipment to provide shopper data.
Claims18
A system for tracking and quantifying shopping activity comprising:
- a plurality of wireless communication devices, wherein said wireless communication devices are each (i) associated with a shopping conveyance and (ii) configured to transmit a data signal that may be received by one or several mobile computing devices;
- a database containing an index of wireless communication devices and their associated conveyances;
- application software running on the mobile computing devices configured to receive information from said wireless communication devices and store said information in the database.
A method of tracking and quantifying shopping activity comprising:
- receiving, on one or several mobile computing devices, a plurality of signals from a wireless sensor associated with a shopping conveyance, wherein said plurality of signals comprise data concerning a user's engagement with said wireless sensor, a given area of a retail store or with a specific item in the store, and wherein said data is received according to a schedule;
- using said data to reference a database of known wireless communication devices and identify the object with which the sensor is associated;
- and
- calculating at least one metric concerning a user's engagement with one of said wireless communication devices.
Dependencies are inferred from the claim text.