Method and system of providing information during content breakpoints in a virtual universe

A system comprising:

• a placement engine to detect a content breakpoint within a virtual universe;
• an insertion resolution engine configured to:
• create a list of information based on a first location of an avatar and a location the avatar is teleporting to;
• prioritize the list of information based on preferences as to a type of information a user wants to be presented with;
• and present the prioritized information to the user within the virtual universe;
• an information definition engine configured to present the prioritized information to the user of the virtual universe during the content breakpoint as detected by the placement engine;
• and
• a computing device comprising a processor that executes at least one of the placement engine, the insertion resolution engine, and the information definition engine,
• wherein the list of prioritized information is further based on an avatar's history of frequenting a type of store within the virtual universe.