US 2019/0095436 A1 · PROVIDING COMBINATIONS OF PRE-GENERATED AND DYNAMIC MEDIA EFFECTS TO CREATE CUSTOMIZED MEDIA COMMUNICATIONS

Abstract

The present disclosure is directed toward systems, computer-readable media, and methods for providing customized media effects for use in media communications. For example, systems and methods described herein utilize search terms along with contextual information associated with a client-computing device and characteristic information associated with a digital media item to identify pre-generated media effects and to generate dynamic media effects. Systems and methods described herein score and rank the identified and generated media effects to as to provide listings of media effects that are most likely to appeal to a user of the client-computing device.

Claims20

Dependent claims

A method comprising:

receiving, from a client-computing device, a search term in connection with providing a customized media effect for overlay on a digital media item;
identifying, by at least one processor, at least one pre-generated media effect based on the received search term;
generating, by the at least one processor, at least one dynamic media effect comprising one or more media assets associated with the received search term;
and
providing, to the client-computing device, the at least one pre-generated media effect and the at least one dynamic media effect.

2 more elements

A system comprising:

memory comprising a plurality of pre-generated media effects;
at least one processor;
and
at least one non-transitory computer-readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to:
receive, from a client-computing device, a search term in connection with providing a customized media effect for overlay on a digital media item;
identify at least one pre-generated media effect from the plurality of pre-generated media effects based on the received search term;
generate at least one dynamic media effect comprising one or more media assets associated with the received search term;
and
provide, to the client-computing device, the at least one pre-generated media effect and the at least one dynamic media effect.

6 more elements

A non-transitory computer-readable medium storing instructions thereon that, when executed by at least one processor, cause a client-computing device to:

receive a user-provided search term in connection with providing a customized media effect for overlay on a digital media item;
determine one or more of contextual information associated with the client-computing device or characteristic information associated with the digital media item;
determine one or more additional search terms based on one or more of the contextual information associated with the client-computing device or the characteristic information associated with the digital media item;
identify at least one pre-generated media effect based on one or more of the user-provided search term or the one or more additional search terms;
generate at least one dynamic media effect comprising one or more media assets associated with one or more of the received user-provided search term or the determined one or more additional search terms;
and
provide the at least one pre-generated media effect and the at least one dynamic media effect for selection and application to the digital media item.

4 more elements

Dependencies are inferred from the claim text.

Providing combinations of pre-generated and dynamic media effects to create customized media communications

Life of this patent

Providing combinations of pre-generated and dynamic media effects to create customized media communications

Life of this patent

Abstract

Claims20