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US 2019/0095411 A1Published application
Obtaining data from incomplete electronic forms
AssigneeMov-Ology, LLC
InventorsThomas Chow Ling, III, Peter Iveson Norton
Life of this patent
Estimating the term…
Abstract
Visitors that abandon electronic or computer-generated forms before completing and submitting the form are lost to business entities. Data obtained from abandoned electronic or computer-generated forms is used to identify these lost visitors. Sometimes a unique script embedded on the webpages scrapes the data from the forms. The obtained data is further utilized to market or remarket to the lost consumers by sending personalized messages via a preferred communication medium.
Claims1
A method to obtain data from incomplete electronic forms, the method comprising:
- assessing an incomplete electronic form associated with at least one webpage, the incomplete electronic form having one or more fields configured to accept user-entered text, the incomplete electronic form comprising at least one hypertext markup language (HTML) element associated with the one or more fields;
- obtaining data from the incomplete electronic form by obtaining a protocol of the at least one webpage, writing a script tag associated with a script file to the at least one webpage according to the protocol, the script tag configured to place the script file onto the at least one webpage, the script file configured to locate the at least one HTML element, building a data structure based on the incomplete electronic form, and parsing the data structure to obtain the at least one HTML element;
- storing one or more of the at least one HTML element and the user-entered text obtained from the incomplete electronic form;
- and
- sending a personalized message to the user based at least in part on the one or more of the at least one HTML element and the user-entered text obtained from the incomplete electronic form.
2 more elements
Dependencies are inferred from the claim text.