System and method for measuring linear, dvr, and vod video program viewing at a second-by-second level to understand behavior of viewers as they interact with video asset viewing devices delivering content through a network

A method, comprising:

• for each video-viewing-activity event of a plurality of video-viewing-activity events:
• determining, by a computing system and for each interval of a plurality of different intervals of a time range during which the video-viewing-activity event occurred, a level of engagement of a viewer during the interval, wherein each interval of the plurality of different intervals has a same time duration, and wherein two or more of the plurality of different intervals form a continuous period of time within the time range during which the video-viewing-activity event occurred;
• generating, by the computing system, a plurality of records collectively representing the time range, wherein each record of the plurality of records corresponds to an interval of the plurality of different intervals and indicates a weighted value representing the level of engagement of the viewer during the interval;
• based on the plurality of records for each video-viewing-activity event of the plurality of video-viewing-activity events, determining, by the computing system, a video-viewing-activity metric for the plurality of video-viewing-activity events;
• and
• causing, by the computing system, output of data indicating the video-viewing-activity metric for the plurality of video-viewing-activity events.

A method, comprising:

• receiving, by a computing system, video-viewing-activity data generated by a video-asset-viewing device for a plurality of different segments of a video asset outputted by the video-asset-viewing device during a period of time, wherein each segment of the plurality of different segments is associated with a same time duration, and wherein two or more of the plurality of different segments form a continuous period of time within the period of time during which the video-asset-viewing device outputted the video asset;
• generating, by the computing system, a first plurality of records collectively representing the period of time, wherein each record of the first plurality of records to a segment of the plurality of different segments and indicates a value representing a level of viewer engagement with the segment;
• generating, by the computing system, a second plurality of records collectively representing a period of time during which a second video-asset-viewing device outputted the video asset;
• based on the first plurality of records and the second plurality of records, determining, by the computing system, a video-viewing-activity metric for the video asset;
• and
• causing, by the computing system, output of data indicating the video-viewing-activity metric for the video asset.