Dynamic media transformation service in a cdn

A method comprising:

• receiving, from a customer associated with the customer media, at least one media transformation that the customer specifies for the customer media;
• identifying a HyperText Markup Language (“HTML”) page with a first link to customer media;
• replacing the first link in the HTML page with a second link in response to said receiving the at least one media transformation specified for the customer media;
• and
• providing the HTML page with the second link in place of the first link in response to a client request for the HTML page.

A device comprising:

• a non-transitory computer-readable medium storing a set of processor-executable instructions;
• and
• one or more processors configured to execute the set of processor-executable instructions, wherein executing the set of processor-executable instructions causes the one or more processors to:
• receive a first request directed to a HyperText Markup Language (“HTML”) document comprising an original Uniform Resource Locator (“URL”) associated with customer media;
• produce a modified URL based on the original URL modified to include at least one parameter specifying a transformation of the customer media;
• provide the HTML document with the modified URL in place of the original URL in response to said first request;
• receive a second request directed to the modified URL;
• obtain an original version of the customer media based on said second request;
• transform the original version of the customer media to a modified version of the customer media based on the at least one parameter associated with the modified URL;
• and
• provide the modified version of the customer media in response to the second request.