System and method of detection and recording of realization actions in association with content rendering

A method to associate realization actions with displayed online content, comprising:

• generating, by one or more computing devices, a first data record comprising a third-party content item identifier and a first client computing device identifier indicative of a rendering of the third-party content item comprising an offer by the first client computing device;
• receiving, by the one or more computing devices and from the first client computing device, instructions to provide the third-party content item to a second client computing device;
• transmitting, by the one or more computing devices in response to receiving the instructions, the third-party content item to the second client computing device;
• generating, by the one or more computing devices, a second data record comprising:
• a second client computing device identifier indicative of the transmission of the third-party content item to the second client computing device, and
• the first data record;
• receiving, by the one or more computing devices and from a computing device, transaction data indicative of a transaction between the second client computing device and the computing device, wherein the transaction data comprises the second client computing device identifier and the third-party content item identifier indicating redemption of an offer in the transaction;
• correlating, by the one or more computing devices, the received transaction data comprising the third-party content item identifier with the second data record;
• and
• updating, by the one or more computing devices in response to the correlation of the received transaction data with the second data record, a realization action parameter associated with the third-party content item, the realization action parameter associating the transaction between the second client computing device and the computing device comprising the redemption of the offer with the rendering of the third party content on the first computing device.

A system to associate realization actions with displayed online content, comprising:

• a storage device;
• and
• a processor communicatively coupled to the storage device, wherein the processor executes application code instructions that are stored in the storage device to cause the system to:
• generate a first data record comprising a third-party content item identifier and a first client computing device identifier indicative of a rendering of the third-party content item comprising an offer by the first client computing device;
• receive, from the first client computing device, instructions to provide the third-party content item to a second client computing device;
• transmit, in response to receiving the instructions, the third-party content item to the second client computing device;
• generate a second data record comprising:
• a second client computing device identifier indicative of the transmission of the third-party content item to the second client computing device, and
• the first data record;
• receive, from a computing device, transaction data indicative of a transaction between the second client computing device and the computing device, wherein the transaction data comprises the second client computing device identifier and the third-party content item identifier indicating redemption of the offer in the transaction;
• correlate the received transaction data comprising the third-party content item identifier with the second data record;
• and
• update, in response to the correlation of the received transaction data with the second data record, a realization action parameter associated with the third-party content item, the realization action parameter associating the transaction between the second client computing device and the computing device comprising the redemption of the offer with the rendering of the third party content on the first computing device.

A computer program product, comprising:

• a non-transitory computer readable storage medium having computer-readable program instructions embodied thereon that, when executed by one or more processors, cause the one or more processors to associate realization actions with displayed online content, the computer-readable program instructions comprising:
• computer-readable program instructions to generate a first data record comprising a third-party content item identifier and a first client computing device identifier indicative of a rendering of the third-party content item comprising an offer by the first client computing device;
• computer-readable program instructions to receive, from the first client computing device, instructions to provide the third-party content item to a second client computing device;
• computer-readable program instructions to transmit, in response to receiving the instructions, the third-party content item to the second client computing device;
• computer-readable program instructions to generate a second data record comprising:
• a second client computing device identifier indicative of the transmission of the third-party content item to the second client computing device, and
• the first data record;
• computer-readable program instructions to receive, from a computing device, transaction data indicative of a transaction between the second client computing device and the computing device, wherein the transaction data comprises the second client computing device identifier and the third-party content item identifier indicating redemption of the offer in the transaction;
• computer-readable program instructions to correlate the received transaction data comprising the third-party content item identifier with the second data record;
• and
• computer-readable program instructions to update, in response to the correlation of the received transaction data with the second data record, a realization action parameter associated with the third-party content item, the realization action parameter associating the transaction between the second client computing device and the computing device comprising the redemption of the offer with the rendering of the third party content on the first computing device.