Systems and Methods for Use in Facilitating Enrollment in Loyalty Accounts

A method for use in facilitating enrollment of a consumer in a loyalty program associated with a merchant, the method comprising:

• in response to a selection of registration for a loyalty account with a merchant, calling an application programing interface (API) associated with a virtual wallet platform;
• receiving, at a computing device, from the virtual wallet platform, via the API, a token associated with the merchant;
• displaying, by the computing device, the token to a consumer;
• receiving, by the computing device, from the virtual wallet platform, a packet associated with the consumer, the packet including personal identifying information for the consumer;
• populating an application for registration of the consumer for the loyalty account, displayed at the computing device, with the personal identifying information included in the packet;
• and
• upon an input from the consumer to the computing device, enrolling the consumer in a loyalty program associated with the merchant, based on the personal identifying information included in the packet, and providing the loyalty account to the consumer in connection with such enrollment in the loyalty program.

A method for use in facilitating enrollment of a consumer in a loyalty program associated with a merchant, the method comprising:

• in response to a request related to enrollment of a consumer for a loyalty account provided by a merchant, transmitting, by a virtual wallet platform, a token to the merchant;
• receiving, at the virtual wallet platform, the token from a consumer, via a wallet application installed at a communication device associated with the consumer;
• and
• in response to the token, when received from the wallet application, compiling and transmitting, by the virtual wallet platform, to the merchant, a packet of personal identifying information for the consumer, thereby permitting the merchant to populate the personal identifying information into an application for enrollment of the consumer for the loyalty account.