Method and system for authorizing and enabling anonymous consumer internet personalization

Abstract

A system and method for customizing information presented to a user based on user preferences and/or interests. The system receives user preferences and/or interests and builds a user profile for the user based on those preferences and/or interests. The system receives a request from a website or application to access the user's profile. In response to this request, the system provides the website or application with access to the user's profile and generates one or more customized content items based on the user's profile, which may be embedded into, overlaid on the website or graphical user interface of the application. The system also allows the user to personalize their profile to generate customized content items on websites and applications that the user visits or uses.

Dependencies are inferred from the claim text.