# US 2018/0322541 A1 · Systems and methods for identity-protected data element distribution network > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2018/0322541 A1 - Document ID: US20180322541A1 - Status: Published application - Kind: A1 - Application number: 16/031,766 - Filed: 2018-07-10 - Published: 2018-11-08 - Earliest claimed: 2014-05-20 - Assignees: Oath Inc. - Applicants: Oath Inc. - Inventors: Jeffrey Todd WILSON - Web page: https://patentgrep.com/patent/US20180322541A1 ## CPC - G06Q 30/0277: {Online advertisement} - G06F 21/6263: {during internet communication, e.g. revealing personal data from cookies} - G06Q 30/00: Commerce - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract Systems and methods are disclosed for protecting consumer privacy in an online advertising environment. A request may be received from a browser for a webpage along with a unique browser identifier. The browser may be provided a first portion of the webpage that is locally available. The unique browser identifier may be provided to at least one advertising entity, wherein the advertising entity determines an advertisement based, at least in part, on the unique browser identifier. The advertisement may be received from the advertising entity, and provided to the browser as a second portion of the webpage. ## Claims ### Claim at position 1 1-20. (canceled) ### Claim 21 A computer-implemented method for protecting consumer privacy in an online data element distribution environment, the method comprising: receiving, at a publisher, a request from a browser for a webpage, along with a unique browser identifier; providing, to the browser, a first portion of the webpage that is locally available; providing the unique browser identifier to at least one data element distribution entity, wherein the data element distribution entity determines a data element based, at least in part, on the unique browser identifier; receiving the data element from the data element distribution entity; and providing the data element to the browser as a second portion of the webpage. ### Claim 22 (depends on 21) The computer-implemented method of claim 21, further comprising: providing non-linked data to the data element distribution entity, wherein the data element distribution entity determines the data element based, at least in part, on the non-linked data. ### Claim 23 (depends on 22) The computer-implemented method of claim 22, wherein non-linked data comprises data that is not linkable to a specific browser or user. ### Claim 24 (depends on 21) The computer-implemented method of claim 21, wherein providing a unique browser identifier to a data element distribution entity further comprises providing the unique browser identifier to a data exchange, wherein the data exchange provides the non-linked data and data associated with the browser identifier to the at least one data element distribution entity, wherein the data element distribution entity determines a data element based, at least in part, on the data associated with the browser identifier. ### Claim 25 (depends on 21) The computer-implemented method of claim 21, further comprising: receiving a second request for a webpage along with a second browser identifier from the browser; and providing the second browser identifier to the at least one data element distribution entity, wherein the first browser identifier is not cross-referenceable with the second browser identifier. ### Claim 26 (depends on 21) The computer-implemented method of claim 21, wherein providing the unique browser identifier to at least one data element distribution entity further comprises removing data from the request which can be linked to a specific browser or user, with the exception of the unique browser identifier, and providing the request to the data element distribution entity. ### Claim 27 A computer-implemented method for protecting consumer privacy in an online data element distribution environment, the method comprising: sending, from a browser, a request to a publisher for a webpage along with a unique browser identifier and non-linked data; receiving, from the publisher, a first portion of the webpage; and receiving, as a second portion of the webpage, a data element from the publisher, wherein the data element was determined based, at least in part, on the unique browser identifier and non-linked data. ### Claim 28 (depends on 27) The computer-implemented method of claim 27, wherein non-linked data comprises data that is not linkable to a specific user or browser. ### Claim 29 (depends on 27) The computer-implemented method of claim 27, further comprising: in response receiving a modify request, causing the unique browser identifier to be modified. ### Claim 30 (depends on 29) The computer-implemented method of claim 29, further comprising: in response to receiving the modify request, causing at least one additional unique browser identifiers in at least one additional browsers to be modified. ### Claim 31 (depends on 29) The computer-implemented method of claim 29, further comprising: in response to receiving the modify request, causing at least one additional unique browser identifiers in at least one additional browsers to be modified. ### Claim 32 (depends on 29) The computer-implemented method of claim 29, further comprising: in response to receiving the modify request, causing at least one additional unique browser identifiers in at least one additional browsers on at least one additional devices to be modified. ### Claim 33 A system for protecting consumer privacy in an online data element distribution environment, the system including: a data storage device storing instructions for protecting consumer privacy in an online data element distribution environment; and a processor configured to execute the instructions to perform a method including: receiving, at a publisher, a request from a browser for a webpage along with a unique browser identifier; providing, to the browser, a first portion of the webpage that is locally available; providing the unique browser identifier to at least one data element distribution entity, wherein the data element distribution entity determines a data element based, at least in part, on the unique browser identifier; receiving the data element from the data element distribution entity; and providing the data element to the browser as a second portion of the webpage. ### Claim 34 (depends on 33) The system claim 33, wherein the processor is further configured for: providing non-linked data to the data element distribution entity, wherein the data element distribution entity determines the data element based, at least in part, on the non-linked data. ### Claim 35 (depends on 34) The system of claim 34, wherein non-linked data comprises data that is not linkable to a specific browser or user. ### Claim 36 (depends on 33) The system of claim 33, wherein providing a unique browser identifier to a data element distribution entity further comprises providing the unique browser identifier to a data exchange, wherein the data exchange provides the non-linked data and data associated with the browser identifier to the at least one data element distribution entity, and wherein the data element distribution entity determines a data element based, at least in part, on the data associated with the browser identifier. ### Claim 37 (depends on 33) The system of claim 33, wherein the processor is further configured for: receiving a second request for a webpage along with a second browser identifier from the browser; and providing the second browser identifier to the at least one data element distribution entity, wherein the first browser identifier is not cross-referenceable with the second browser identifier. ### Claim 38 (depends on 33) The system of claim 33, wherein providing the unique browser identifier to at least one data element distribution entity further comprises removing data from the request which can be linked to a specific browser or user, with the exception of the unique browser identifier, and providing the request to the data element distribution entity.