# US 2018/0322533 A1 · Interactive advertising device and system

> Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt

- Number: US 2018/0322533 A1
- Document ID: US20180322533A1
- Status: Published application
- Kind: A1
- Application number: 15/724,960
- Filed: 2017-10-04
- Published: 2018-11-08
- Earliest claimed: 2017-05-05
- Inventors: Jeff Dehaven
- Web page: https://patentgrep.com/patent/US20180322533A1

## CPC

- G06Q 30/0267: {Wireless devices}
- G09F 9/335: {being organic light emitting diodes [OLED]}
- G09F 9/35: being liquid crystals (G09F9/302 takes precedence; liquid crystal materials C09K19/00; {liquid crystal panels comprising a number of electrodes in a single cell per se G02F1/13})
- G09F 19/02: incorporating moving display members
- G09F 19/18: involving the use of optical projection means, e.g. projection of images on clouds (projection apparatus per se G03B)
- G09F 27/005: {Signs associated with a sensor}
- G06Q 30/0277: {Online advertisement}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS

## Abstract

An interactive advertising device may include a base and a display. The display may be coupled to the base with one or more movable couplings which may be positioned on opposing ends of the display. One or more mounts may be configured to couple the base to an object or surface. The display may comprise a display area which may be configured to display information, such as indicia and graphics, to observers of the device. An optional traffic light sensor may determine the status of a traffic light near or proximate to the device, and the device may turn on, turn off, and/or alter the information displayed by the display in response to the status of the traffic light. An optional radio module may enable the device to send and receive data in a wireless manner such as from a client device of an observer and/or from a wireless network.

## Claims

### Claim 1

An interactive advertising device, the device comprising:
a base;
a display having a digital display area, the display area configured to visually display data;
a movable coupling configured to movably couple the display to the base; and
a traffic light sensor configured to determine a status of a traffic light proximate to the device, wherein the display area changes the visually displayed data in response to a change in the status of the traffic light.

### Claim 2 (depends on 1)

The device of claim 1, further comprising a radio module.

### Claim 3 (depends on 2)

The device of claim 2, wherein the radio module is configured to communicate with a client device proximate to the device.

### Claim 4 (depends on 3)

The device of claim 3, wherein the display area changes the visually displayed data in response to data received from the client device.

### Claim 5 (depends on 2)

The device of claim 2, wherein the radio module is in communication with a server.

### Claim 6 (depends on 1)

The device of claim 1, wherein the visually displayed data comprises a matrix barcode.

### Claim 7 (depends on 1)

The device of claim 1, wherein the display area comprises a plurality of light emitting diodes.

### Claim 8 (depends on 1)

The device of claim 1, wherein the display area comprises a liquid crystal display.

### Claim 9 (depends on 1)

The device of claim 1, wherein the display comprises a projector.

### Claim 10 (depends on 1)

The device of claim 1, wherein the traffic sensor comprises a camera.

### Claim 11 (depends on 1)

The device of claim 1, wherein the display area stops displaying data when the traffic light sensor determines that the status of the traffic light is not indicating for traffic to stop at the traffic light.

### Claim 12

An interactive advertising system, the system comprising a client device and an interactive advertising device, the interactive advertising device having:
a base;
a display having a digital display area, the display area configured to visually display data;
a movable coupling configured to movably couple the display to the base;
a radio module, the radio module configured to communicate with the client device; and
a traffic light sensor configured to determine a status of a traffic light proximate to the device, wherein the display area changes the visually displayed data in response to a change in the status of the traffic light.

### Claim 13 (depends on 12)

The system of claim 12, wherein the display area changes the visually displayed data in response to data received from the client device.

### Claim 14 (depends on 12)

The system of claim 12, further comprising a server, wherein the radio module is in communication with the server.

### Claim 15 (depends on 12)

The system of claim 12, wherein the visually displayed data comprises a matrix barcode.

### Claim 16 (depends on 12)

The system of claim 12, wherein the display area comprises a plurality of light emitting diodes.

### Claim 17 (depends on 12)

The system of claim 12, wherein the display area comprises a liquid crystal display.

### Claim 18 (depends on 12)

The system of claim 12, wherein the display comprises a projector.

### Claim 19 (depends on 12)

The system of claim 12, wherein the traffic sensor comprises a camera.

### Claim 20 (depends on 12)

The system of claim 12, wherein the display area stops displaying data when the traffic light sensor determines that the status of the traffic light is not indicating for traffic to stop at the traffic light.