# US 2018/0322343 A1 · Collecting and targeting marketing data and information based upon iris identification

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- Number: US 2018/0322343 A1
- Document ID: US20180322343A1
- Status: Published application
- Kind: A1
- Application number: 16/036,023
- Filed: 2018-07-16
- Published: 2018-11-08
- Earliest claimed: 2013-10-08
- Assignees: Princeton Identity, Inc.
- Applicants: Princeton Identity, Inc.
- Inventors: Steven N. Perna; Mark A. Clifton; Jongjin Kim; Bobby S. Varma; Stephen J. Piro; Barry E. Mapen; Kevin P. Richards; David Alan Ackerman; Ann-Marie Lanzillotto; David J. Wade; Timothy J. Davis; Michael P. Fleisch; Jitendra J. Bhangley; Glen J. Van Sant; John Timothy Green
- Web page: https://patentgrep.com/patent/US20180322343A1

## CPC

- G06Q 30/0271: {Personalized advertisement}
- G06F 3/013: {Eye tracking input arrangements (G06F3/015 takes precedence)}
- G06F 16/5838: {using colour}
- G06V 40/19: Sensors therefor
- G06V 40/193: {Preprocessing; Feature extraction}
- G06V 40/197: {Matching; Classification}
- G07C 9/37: using biometric data, e.g. fingerprints, iris scans or voice recognition
- Y10T 70/625: Operation and control
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06V: IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
- G07C: TIME OR ATTENDANCE REGISTERS; REGISTERING OR INDICATING THE WORKING OF MACHINES; GENERATING RANDOM NUMBERS; VOTING OR LOTTERY APPARATUS; ARRANGEMENTS, SYSTEMS OR APPARATUS FOR CHECKING NOT PROVIDED FOR ELSEWHERE
- Y10T: TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION

## Abstract

An iris biometric recognition module includes technology for capturing images of an iris of an eye of a person, whether the person is moving or stationary. The iris biometric recognition technology can perform an iris matching procedure for, e.g., identity purposes by querying a database for data related to an identified person, comparing the data with a plurality of content, and, in response to a determination that the data matches at least one piece of the plurality of content, display the plurality of content specific to the person on a display device.

## Claims

### Claim 1

A biometric content display device comprising:
a face imager device having a field of view;
a camera;
an illuminator device comprising one or more illuminators that emit light into the field of view;
an electronic video display device to display a personalized electronic advertising content to a person within the field of view, the electronic advertising content comprising targeted marketing for the person;
an input device;
memory storing program instructions; and
a processor communicatively coupled to the face imager, the camera, the illuminator device, the electronic video display, the input device, and the memory, and further communicatively coupled to a database storing a reference iris image, the processor executing the program instructions to:
receive an input signal from the input device detecting the presence of a human face in a capture zone defined at least in part by the field of view;
responsive to detection of the human face in the capture zone:
align the camera with the iris of the person;
send a first control signal to the illuminator device, the first control signal activating a synchronous emission of light by the one or more illuminators at a pulse frequency above continuous wave eye safe limits;
send a second control signal to the camera, the second control signal activating a capture of a plurality of digital images by the camera, the capture being synchronous with the synchronous emission of light;
receive the plurality of digital images from the camera;
access the database to:
retrieve the reference iris image;
determine a demographic characteristic or preference of the person; and
find personalized electronic advertising content specific to the person, the electronic advertising content being associated with the demographic characteristic or preference of the person;
determine that a first digital image of the plurality of digital images matches the reference iris image; and
display the plurality of personalized electronic advertising content.

### Claim 2 (depends on 1)

The biometric content display device of claim 1, wherein the electronic display device comprises an electronic billboard or marquee.

### Claim 3 (depends on 1)

The biometric content display device of claim 1, wherein the processor executing the program instructions to.
determine that the first digital image of the plurality of digital images does not match the reference iris image;
store, in the database, the plurality of digital images from the camera; and
maintain a display of a current electronic advertisement on the electronic video display device.

### Claim 4 (depends on 1)

The biometric content display system of claim 1, wherein the face imager device, the camera, the illuminator device, the input device, the memory, and the processor are incorporated into the electronic video display.

### Claim 5 (depends on 1)

The biometric content display system of claim 1, wherein:
the illuminator device comprises at least one infrared illuminator; and
the program instructions operate the illuminator device to illuminate the iris with a pulsing or strobe illumination operation above continuous wave eye safe limits.

### Claim 6 (depends on 1)

The biometric content display system of claim 1, wherein:
the electronic video display device comprises a mobile device;
the face imager device, the camera, the illuminator device, the input device, the memory, and the processor are incorporated into the mobile device; and
the personalized electronic advertising content comprises a layout or advertisement displayed on the mobile device and specific to the person.

### Claim 7 (depends on 1)

The biometric content display system of claim 1, wherein:
the face imager device, the camera, the input device, the memory, and the processor are communicatively coupled, via wired or wireless internet connectivity, to a local, remote or cloud database; and
the local, remote or cloud database stores at least one record of:
the determination that the first digital image of the plurality of digital images matches the reference iris image;
a demographic characteristic or preference of the user;
an action performed by the person;
a timestamp for the action;
an amount of time that the action was performed; and
at least one habit, pattern or interest associated with the person.

### Claim 8 (depends on 1)

The biometric content display system of claim 1, wherein the personalized electronic advertising content specific to the person on the electronic video display device is terminated after a predetermined time period.

### Claim 9

An iris biometric content display system comprising:
an iris biometric recognition module that authenticates a person to display a plurality of electronic content specific to the person, the iris biometric recognition module comprising:
a face imager device;
an iris imager device comprising a lens;
an illuminator device;
an electronic video display device to display the plurality of electronic content memory storing program instructions; and
one or more processors communicatively coupled to the face imager device, the iris imager device, the illuminator device, the electronic video display device, and the memory, the one or more processors executing the program instructions to:
detect the presence of a human face in a capture zone defined at least in part by a field of view of the face imager device;
responsive to detection of the human face in the capture zone, align the lens of the iris imager device with an iris of the person;
operate the illuminator device to illuminate the iris;
operate the iris imager device to produce a digital image of the iris;
compare the digital image to a reference iris image; and
responsive to a determination that the digital image matches the reference iris image:
query a database for data specific to the person;
compare the data with the plurality of content; and
in response to a determination that the data matches the plurality of content, display the plurality of content specific to the person on the electronic video display device.

### Claim 10 (depends on 9)

The iris biometric content display system of claim 9, wherein:
the electronic video display comprises an electronic advertisement display;
the iris imager device, the illuminator device, and the iris biometric recognition module are incorporated into the electronic advertisement display; and
the plurality of content comprises an electronic advertisement specific to the person.

### Claim 11 (depends on 9)

The iris biometric content display system of claim 9, wherein:
the illuminator device comprises at least one infrared illuminator; and
the one or more processors executing the program instructions operates the illuminator device to illuminate the iris with a pulsing or strobe illumination operation above continuous wave eye safe limits.

### Claim 12 (depends on 9)

The iris biometric content display system of claim 9, wherein:
the electronic video display device comprises a mobile device;
the iris imager device, the illuminator device and the iris biometric recognition module are incorporated into a mobile device; and
the plurality of content comprises a layout or advertisement displayed on the mobile device and specific to the person.

### Claim 13 (depends on 9)

The iris biometric content display system of claim 9, wherein:
the iris biometric recognition module is communicatively coupled, via wired or wireless internet connectivity, to a local, remote or cloud database; and
the local, remote or cloud database stores at least one record of:
the comparison of the extracted portions of the selected images and the reference image;
an action performed by the person;
a timestamp for the action;
an amount of time that the action was performed; and
at least one habit, pattern or interest associated with the person.

### Claim 14 (depends on 9)

The iris biometric content display system of claim 9, wherein the one or more processors execute the program instructions to terminate the display of the plurality of content specific to the person on the electronic video display device after a predetermined time period.

### Claim 15

A method comprising authenticating a person to display a plurality of electronic content specific to the person via an iris biometric recognition module comprising program instructions stored in memory and causing one or more processors to execute the steps of:
detecting the presence of a human face in a capture zone defined at least in part by a field of view of a face imager device;
responsive to detection of the human face in the capture zone, aligning a lens of an iris imager device with the iris of the person;
operating an illuminator device to illuminate the iris;
operating the iris imager device to produce a digital image of the iris;
comparing the digital image to a reference iris image; and
responsive to a determination that the digital image matches the reference iris image:
querying a database for data specific to the person;
comparing the data with the plurality of content; and
in response to a determination that the data matches the plurality of content, displaying the plurality of content specific to the person on the electronic video display device.

### Claim 16 (depends on 15)

The method of claim 15, wherein authenticating the person to display a plurality of electronic content specific to the person via the iris biometric recognition module is executed via an electronic advertisement specific to the person displayed on an electronic advertising display incorporating the iris imager device, the illuminator device and the one or more processors.

### Claim 17 (depends on 15)

The method of claim 15, wherein:
operating the illuminator device comprises operating an infrared illuminator; and
operating the infrared illuminator comprises illuminating the iris with a pulsing or strobe illumination operation above continuous wave eye safe limits.

### Claim 18 (depends on 15)

The method of claim 15, wherein authenticating the person to access the object via the iris biometric recognition module is executed via a layout or advertisement displayed on a mobile device incorporating the iris imager device, the illuminator device and the one or more processors.

### Claim 19 (depends on 15)

The method of claim 15, further comprising accessing via wired or wireless internet connectivity, from a local, remote or cloud database:
the comparison of the extracted portions of the selected images and the reference image;
an action performed by the person;
a timestamp for the action;
an amount of time that the action was performed; and
at least one habit, pattern or interest associated with the person.

### Claim 20 (depends on 15)

The method of claim 15, further comprising terminating the display of the plurality of content specific to the person on the electronic video display device after a predetermined time period.