# US 2018/0322201 A1 · Interest Keyword Identification > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2018/0322201 A1 - Document ID: US20180322201A1 - Status: Published application - Kind: A1 - Application number: 16/025,092 - Filed: 2018-07-02 - Published: 2018-11-08 - Earliest claimed: 2006-04-24 - Assignees: Yieldbot Inc. - Applicants: Yieldbot Inc. - Inventors: Keith Merle Pieper - Web page: https://patentgrep.com/patent/US20180322201A1 ## CPC - G06F 16/954: Navigation, e.g. using categorised browsing - G06F 16/951: Indexing; Web crawling techniques - G06F 16/9535: Search customisation based on user profiles and personalisation - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract A domain classifier develops and maintains relevance data about specific domains based on historical relevance data and source context data. Such data may be used to classify the user's interest in attempting to visit a specific domain and thereby redirect the user to a website expected to be aligned with the user's interest. In various implementations, the historical relevance data is derived from source context data and/or post-visit user behavior collected from previous attempts to visit a specific domain. The source context data collected from the current visit may also be used as source context-factors to influence domain classification. Based on such historical and current source context factors, as well as the domain address provided in the user's navigation request, a domain classifier consults the historical relevance data and provides the user with Web content that is identified as likely to be relevant to the user's interests. ## Claims ### Claim 1 A method comprising: identifying at least one interest keyword based on a combination of a user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and transmitting the at least one interest keyword to a server that serves content associated with the interest keyword to the user. ### Claim 2 (depends on 1) The method of claim 1, wherein the server is an advertising server and the content includes an advertisement that is determined to be relevant to the at least one interest keyword. ### Claim 3 (depends on 1) The method of claim 1, further comprising: receiving the user's keyword search results and the user's clickstream data prior to the identifying operation. ### Claim 4 (depends on 1) The method of claim 1, wherein the content is one or both of advertising content and web content. ### Claim 5 (depends on 1) The method of claim 1, wherein the user's keyword search results are obtained from the user's entry of one or more search keywords into a search engine. ### Claim 6 (depends on 1) The method of claim 1, wherein the identifying operation includes: identifying the user's perceived interest based on a combination of the user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and selecting the at least one interest keyword based on the user's perceived interest, wherein the content is relevant to the user's perceived interest. ### Claim 7 (depends on 1) The method of claim 1, wherein the user's clickstream data includes a target domain and the content is served via a new content domain. ### Claim 8 (depends on 1) The method of claim 1, wherein the content is a product offer that is determined to be relevant to the at least one interest keyword. ### Claim 9 A method comprising: identifying at least one interest keyword based on a combination of a user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and providing the user access to content using the identified at least one keyword. ### Claim 10 (depends on 9) The method of claim 9, wherein the providing operation includes: redirecting the user to a new content domain to access the content. ### Claim 11 (depends on 9) The method of claim 9, wherein the content includes an advertisement that is determined to be relevant to the at least one interest keyword. ### Claim 12 (depends on 9) The method of claim 9, further comprising: receiving the user's keyword search results and the user's clickstream data prior to the identifying operation. ### Claim 13 (depends on 9) The method of claim 9, wherein the content is one or both of advertising content and web content. ### Claim 14 (depends on 9) The method of claim 9, wherein the user's keyword search results are obtained from the user's entry of one or more search keywords into a search engine. ### Claim 15 (depends on 9) The method of claim 9, wherein the identifying operation includes: identifying the user's perceived interest based on a combination of the user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and selecting the at least one interest keyword based on the user's perceived interest, wherein the content is relevant to the user's perceived interest. ### Claim 16 (depends on 9) The method of claim 9, wherein the user's clickstream data includes a target domain and access to the content is provided via a new content domain. ### Claim 17 (depends on 9) The method of claim 9, wherein the content is a product offer that is determined to be relevant to the at least one interest keyword. ### Claim 18 One or more computer readable storage media storing computer-executable instructions for performing a computer process, the computer process comprising: identifying at least one interest keyword based on a combination of a user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and transmitting the at least one interest keyword to a server that serves content associated with the interest keyword to the user. ### Claim 19 (depends on 18) The one or more computer readable storage media of claim 18, wherein the server is an advertising server and the content includes an advertisement that is determined to be relevant to the at least one interest keyword. ### Claim 20 (depends on 18) The one or more computer readable storage media of claim 18, wherein the computer process further comprises: receiving the user's keyword search results and the user's clickstream data prior to the identifying operation. ### Claim 21 (depends on 18) The one or more computer readable storage media of claim 18, wherein the content is one or both of advertising content and web content. ### Claim 22 (depends on 18) The one or more computer readable storage media of claim 18, wherein the user's keyword search results are obtained from the user's entry of one or more search keywords into a search engine. ### Claim 23 (depends on 18) The one or more computer readable storage media of claim 18, wherein the identifying operation includes: identifying the user's perceived interest based on a combination of the user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and selecting the at least one interest keyword based on the user's perceived interest, wherein the content is relevant to the user's perceived interest. ### Claim 24 (depends on 18) The one or more computer readable storage media of claim 18, wherein the user's clickstream data includes a target domain and the content is served via a new content domain. ### Claim 25 (depends on 18) The one or more computer readable storage media of claim 18, wherein the content is a product offer that is determined to be relevant to the at least one interest keyword. ### Claim 26 One or more computer readable storage media storing computer-executable instructions for performing a computer process, the computer process comprising: identifying at least one interest keyword based on a combination of a user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and providing the user access to content using the identified at least one keyword. ### Claim 27 (depends on 26) The one or more computer readable storage media of claim 26, wherein the providing operation includes: redirecting the user to a new content domain to access the content. ### Claim 28 (depends on 26) The one or more computer readable storage media of claim 26, wherein the content includes an advertisement that is determined to be relevant to the at least one interest keyword. ### Claim 29 (depends on 26) The one or more computer readable storage media of claim 26, wherein the computer process further comprises: receiving the user's keyword search results and the user's clickstream data prior to the identifying operation. ### Claim 30 (depends on 26) The one or more computer readable storage media of claim 26, wherein the content is one or both of advertising content and web content. ### Claim 31 (depends on 26) The one or more computer readable storage media of claim 26, wherein the user's keyword search results are obtained from the user's entry of one or more search keywords into a search engine. ### Claim 32 (depends on 26) The one or more computer readable storage media of claim 26, wherein the identifying operation includes: identifying the user's perceived interest based on a combination of the user's keyword search results and the user's clickstream data responsive to the user's keyword search results; and selecting the at least one interest keyword based on the user's perceived interest, wherein the content is relevant to the user's perceived interest. ### Claim 33 (depends on 26) The one or more computer readable storage media of claim 26, wherein the user's clickstream data includes a target domain and access to the content is provided via a new content domain. ### Claim 34 (depends on 26) The one or more computer readable storage media of claim 26, wherein the content is a product offer that is determined to be relevant to the at least one interest keyword.