Method and system for watermarking video media to trace video distribution

An apparatus comprising:

• at least one processor;
• and
• at least one memory including computer program code for one or more programs,
• the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,
• store a plurality of media associated with a plurality of interviewees, wherein each of the plurality of media represents a recording of an unscripted interview of a corresponding interviewee;
• receive a request to access one of the plurality of media;
• determine source-identifying information associated with the request;
• generate a watermark based, at least in part, on the source-identifying information;
• modify the one media to superimpose the watermark on the recording;
• and
• initiate transmission of the modified media to a target device.

A non-transitory computer-readable storage medium carrying one or more sequences of one or more instructions which, when executed by one or more processors, cause an apparatus to at least perform the following steps:

• storing a plurality of media associated with a plurality of interviewees, wherein each of the plurality of media represents a recording of an unscripted interview of a corresponding interviewee;
• receiving a request to access one of the plurality of media;
• determining source-identifying information associated with the request;
• generating a watermark based, at least in part, on the source-identifying information;
• modifying the one media to superimpose the watermark on the recording;
• and
• initiating transmission of the modified media to a target device.