Method and apparatus for sending and receiving data on bluetooth

A method for setting advertising messages by a device in Bluetooth low energy (LE), the method comprising:

• transmitting, by a host of the device, to a controller of the device a first parameter setting command for setting parameters of two or more advertising messages;
• receiving, in response to the parameter setting command from the controller, a first completion command indicating that the setting of the parameters is completed;
• transmitting, by the host, to the controller a first data setting command for setting first data included in the two or more advertising messages;
• receiving, in response to the data setting command from the controller, a second completion command indicating that the setting of the data is completed;
• and
• transmitting, by the host, to the controller a first instruction command instructing transmission of the two or more advertising messages,
• wherein the first data includes service information indicating one service among multiple services which are enabled to be provided by the device, and
• wherein each of the two or more advertising messages includes different service information.