Endorsements relevance

A non-transitory computer-readable medium comprising instructions that, when executed by one or more hardware processors of a machine, cause the machine to perform operations comprising:

• extracting content portions from content, accessible on a social network service, associated with a first member account;
• identifying at least one pre-defined skills identifier that corresponds to a respective topic of a respective content portion;
• determining a second member account satisfies at least one quality endorser requirement with respect to the first member account;
• generating an endorsement prompt for the second member account, the endorsement prompt including the at least one pre-defined skills identifier that corresponds to the respective topic of the respective content portion;
• and
• causing concurrent display of the content and the endorsement prompt in a social network content feed of the second member account in a user interface of a client device associated with the second member account.

A computer-implemented method, comprising:

• extracting content portions from content, accessible on a social network service associated with a first member account;
• identifying at least one pre-defined skills identifier that corresponds to a respective topic of a respective content portion;
• determining a second member account satisfies at least one quality endorser requirement with respect to the first member account;
• generating an endorsement prompt for the second member account, the endorsement prompt including the at least one pre-defined skills identifier that corresponds to the respective topic of the respective content portion;
• and
• causing concurrent display of the content and the endorsement prompt in a social network content feed of the second member account in a user interface of a client device associated with the second member account.