Systems and methods for sharing content

A non-transitory computer-readable storage medium including instructions that, when executed by at least one processor of a computing system, cause the computing system to perform a method comprising:

• determining a first ephemeral message to be shared through a first unified message thread corresponding to a group of recipients, the first ephemeral message being created by a user operating a computing device;
• and
• providing the first ephemeral message to a social networking system for distribution to the group of recipients through the first unified message thread, wherein both ephemeral messages and non-ephemeral messages are exchanged between the group of recipients through the same first unified message thread.