Facilitating customized third-party content within a computing environment configured to enable third-party hosting

A system, comprising:

• a first server comprising a first-server processor and a first-server memory, or storage device, storing computer-executable instructions which when executed by the processor cause the processor to:
• provide to a remote computing device executing an application one or more digital offerings available for purchase from an in-application marketplace within the application, the application being an application providing a virtual environment in which an avatar of a user interacts;
• a second server different and separate from the first server comprising a second-server processor, and a second-server memory, or storage device, storing computer-executable instructions which when executed by the second-server processor cause the second-server processor to:
• provide a virtual environment for the user of the remote computing device;
• receive data confirming a purchase of one of the digital offerings via the in-application marketplace;
• and
• allow the confirmed one of the digital offerings to be used in the virtual environment hosted by the second server.

A computer-implemented method performed by a first computing device executing a first-platform-specific version of an application, the method comprising:

• receiving, from a remote server, data identifying digital content previously purchased within the application, the application being an application that provides a virtual environment in which an avatar of the user of the first computing device interacts;
• querying a database of downloadable digital content for the application to retrieve the purchased digital content;
• and
• retrieving purchased digital content for the first-platform-specific version of the application, the retrieved purchased digital content for the first-platform-specific version of the application being adapted for use on the first platform,
• wherein the purchased digital content was originally purchased on a second computing device executing a second-platform-specific version of the application on a second platform, the second computing device being different and separate from the first computing device.