Systems and methods for tracking promotions

A computer-program product tangibly embodied in a non-transitory machine-readable storage medium of a device, including instructions that, when executed by one or more processors, cause the one or more processors to:

• acquire an asset identifier from a beacon coupled to a pallet including a physical asset, wherein the asset identifier identifies the physical asset, and wherein the physical asset is associated with an entity;
• receive a location indicator from a tracking device associated with the beacon, wherein the location indicator is received using a first communication protocol associated with the beacon;
• query a database for a record associated with the asset identifier that uniquely identifies the physical asset;
• extract an expected location of the physical asset from the record associated with the asset identifier;
• determine a first threshold;
• generate a first differential between the location indicator and the expected location;
• determine that the first differential is less than or equal to the first threshold;
• extract an expected position of the physical asset from the record associated with the asset identifier;
• triangulate a current position of the beacon within the expected location, wherein the current position is triangulated using one or more data pings, and wherein the current position is triangulated over a second communication protocol associated with the beacon;
• determine a second threshold;
• and
• generate a second differential between the current position and the expected position, wherein when the second differential is greater than the second threshold, a position alert identifying an improper position of the physical asset is generated and transmitted.

A device comprising:

• a processor;
• and
• a memory coupled to the processor, the memory storing instructions which when executed by the processor, cause the device to perform operations including:
• acquiring an asset identifier from a beacon coupled to a pallet including a physical asset, wherein the asset identifier identifies the physical asset, and wherein the physical asset is associated with an entity;
• receiving a location indicator from a tracking device associated with the beacon, wherein the location indicator is received using a first communication protocol associated with the beacon;
• querying a database for a record associated with the asset identifier that uniquely identifies the physical asset;
• extracting an expected location of the physical asset from the record associated with the asset identifier;
• determining a first threshold;
• generating a first differential between the location indicator and the expected location;
• determining that the first differential is less than or equal to the first threshold;
• extracting an expected position of the physical asset from the record associated with the asset identifier;
• triangulating a current position of the beacon within the expected location, wherein the current position is triangulated using one or more data pings, and wherein the current position is triangulated over a second communication protocol associated with the beacon;
• determining a second threshold;
• and
• generating a second differential between the current position and the expected position, wherein when the second differential is greater than the second threshold, a position alert identifying an improper position of the physical asset is generated and transmitted.