Information providing device, server, and infomation providing system

A server located at a place away from a vehicle, and connectable to an information providing device installed in the vehicle, by using a wireless communication channel, the server comprising:

• a vehicle positional information obtainer configured to obtain positional information of the vehicle from the information providing device by using the wireless communication channel;
• a store positional information obtainer configured to obtain positional information of one or more registered stores registered in a user information storage of the server as a store of which an occupant of the vehicle wants to receive provision of information from a store information storage of the server by using the wireless communication channel;
• an existence determiner configured to determine whether there exists at least one nearby store located in a vicinity of the vehicle among the registered stores, based on the positional information of the vehicle obtained by the vehicle positional information obtainer, and the positional information of the registered stores obtained by the store positional information obtainer;
• a neighboring store information obtainer configured to obtain neighboring store information including at least one of crowdedness level, sale information, coupon information, and menu information of the nearby store determined as existing by the existence determiner, from the store information storage;
• an existence information generator configured to generate existence information with which the occupant is made aware of the existence of the nearby store, based on the positional information of the nearby store;
• and
• an information provider configured to transmit the existence information generated by the existence information generator, and the neighboring store information obtained by the neighboring store information obtainer by using the wireless communication channel, to provide the occupant with the existence information and the neighboring store information, via the information providing device.