Node based customer segmentation in parking garages

A parking system for use by one or more parking clients, one or more business clients, and a customer, the parking system comprising:

• one or more parking clients each having a parking client location and a parking client communication device;
• a customer each having a customer input/output device;
• an administrative component having a computer system including a processor and memory comprising executable instructions;
• wherein each of the parking client location has at least three nodes having locations known via GPS technology and capable of receiving a device fingerprint from a broadcast signal from the customer input/output device in a target area, the at least three nodes calibrated to determine a geolocation of the customer input/output device through trilateration, and wherein the device fingerprint is recorded in the parking client communication device;
• wherein the parking client communication device operates to transmit to the administrative component the device fingerprint of the customer input/output device and wherein the administrative component operates to use the device fingerprint in combination with customer information to segment the customer by behavior into a customer behavior type;
• and
• wherein the administrative component further operates to transmit at least one incentive to the customer based on the customer behavior type.

A system for use by one or more parking clients and one or more customers, the system comprising:

• one or more customers each having a customer input/output device, wherein the customer input/output device operates to transmit a MAC address over a wireless emitted signal;
• one or more parking clients each having a parking client location and a parking client communication device, wherein each the parking client location has at least three nodes having locations known via GPS technology and capable of receiving a MAC address from the wireless emitted signal from the customer input/output device in a target area, the at least three nodes calibrated to determine a geolocation of the customer input/output device through trilateration, and wherein a device fingerprint is recorded in the parking client communication device, wherein the parking client communication device can receive the MAC address and other customer information;
• a portal that operates to allow the one or more customers to register with the system and enter customer information;
• an administrative component comprising a computer system having a processor for operating administrative system software and wherein the administrative component operates to be in communication with the customer input/output device and the parking client communication device;
• wherein when the at least three nodes are operably configured to receive an emitted signal and the MAC address from the customer input/output device, and the parking client communication device is operably configured to transmit the MAC Address to the administrative component;
• wherein the administrative component using type information and the MAC Address to identify the one or more customers operates to segment the one or more customers into a customer type;
• and
• wherein the administrative component further operates to use the customer information and the customer type to send an incentive to the one or more customers.