US 2018/0293616 A1 · SYSTEM AND METHODS FOR OBTAINING AND COMPILING TARGET CONSUMER INPUT FROM ADVERTISING MEDIA

Abstract

System/methods enable advertisements to be directly provided to consumers (“users) and/or embedded in a video entertainment program rendering on a consumer's electronic device for a consumer to selectively view and can include an embedded link to an advertisement server accessible via a data network wherein the advertisement can access questions stored in a database regarding the advertisement. A user can selectively review the advertisement and then can be provided with at least one question about the advertisement from the advertisement server after the advertisement has completed rendering on the consumer device. The user can provide an answer to the at least one question (or a minimum set by the advertiser), and can earn compensation if the user's answer(s) is/are found to be correct by the advertisement server. Questions can be targeted (e.g., based on a registered consumer's profile) or can be provided randomly.

Claims25

Dependent claims

A system for increasing advertising effectiveness, comprising:

an advertisement server connected to a data communications network;
at least one database storing user registration information, advertisements, questions associated with the advertisements, and correct answers associated with the advertisements;
and
an advertisement module specially configuring the advertisement server to register users, present advertisements to registered users on electronic devices associated with the registered users, provide questions associated with advertisements presented to the registered users to the electronic devices, obtain answers to the questions from the registered users input via the electronic devices, check for accuracy of the answers obtained from the registered users by comparing the answers with the correct answers, and provide the registered users with compensation in an account associated with the users if the answers are deemed correct by the advertising server after the advertising server matches the answers against the correct answers.

1 more element

A method for increasing advertisement effectiveness, comprising:

providing an electronic notification over a data network from an advertisement service operating through an advertisement server to an electronic device associated with a registered user of the advertising service that a new advertisement is available for the registered user to selectively review;
receiving a request at the advertisement server from the registered user to review the new advertisement;
providing the new advertisement from the advertisement server to the registered user for the registered user to selectively review on the electronic device, wherein the advertisement is also tied to questions and correct answers associated with the advertisement that are stored in a database;
enabling the registered user to selectively review the advertisement on the electronic device;
providing the registered user with at least one question from the database after the advertisement has completed rendering on the electronic device;
receiving an answer to the at least one question from the registered user at the advertisement server provided via the electronic device and checking whether the answer is correct by the advertisement server by comparing the answer to the correct answers stored in the database;
and
providing the registered user with compensation in an account associated with the registered user if the answer provided by the registered user is determined by the advertisement server to be correct.

5 more elements

Dependencies are inferred from the claim text.

System and methods for obtaining and compiling target consumer input from advertising media

Life of this patent

System and methods for obtaining and compiling target consumer input from advertising media

Life of this patent

Abstract

Claims25