Data Collection System

A consumer data collection and voucher system comprising:

• a first computing device comprising a tangible, non-transitory computer-readable medium and a processor;
• a second computing device comprising a tangible, non-transitory computer-readable medium and a processor;
• a consumer software application installed on the first computing device, wherein the software application includes a set of instructions or code which are stored on the tangible, non-transitory computer-readable medium and wherein the set of instructions or code are executed by the processor;
• a venue software application installed on the second computing device, wherein the venue software application includes a set of instructions or code which are stored on the tangible, non-transitory computer-readable medium, wherein the set of instructions or code are executed by the processor;
• a cloud-based server which receives and executes communications from the venue software application and the consumer software application on a cloud-based server software application and which transmits a set of instructions and data received from the venue software application to the consumer software application and a set of instructions and data received from the consumer software application to venue software application;
• a geo-fence formed around a venue's establishment, wherein the geo-fence is defined by communications between the venue software application and a global positioning system (GPS) or a radio-frequency identification enabled software application and wherein the geo-fence is communicated to the consumer software application through the cloud-based server;
• wherein the venue software application or cloud-based server software application creates a survey and a voucher to communicate to the consumer software application, wherein the venue software application or cloud-based server software application defines a first relationship between the voucher and the survey which allows the voucher to be redeemed before completing the survey or after completing the survey;
• and
• wherein an alert is automatically triggered on the consumer software application upon a consumer entering a geo-fenced area of a venue, wherein the alert presents the consumer with an option for receiving a voucher and completing a survey, wherein the consumer receives a voucher which may be redeemed before completing the survey or a voucher which may be redeemed after completing the survey.