Integrating metadata from applications used for social networking into a customer relationship management (crm) system
AssigneeInternational Business Machines Corporation
InventorsJorge A. Arroyo, Stephen P. Kruger, Luciano Silva, Patrick J. O'Sullivan
Life of this patent
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Abstract
Integrating metadata from applications used for social networking into a customer relationship management (CRM) system includes obtaining, from applications used for social networking, metadata associated with users of the applications, analyzing the metadata from the applications to infer opportunities, relationships for mapping clients, structures, and subject matter experts, and integrating the opportunities, the relationships for mapping the clients, the structures, and the subject matter experts into a CRM system to populate the CRM system.
Claims20
A method for integrating metadata from applications used for social networking into a customer relationship management (CRM) system, the method comprising:
- obtaining, from applications used for social networking, metadata associated with users of the applications;
- analyzing the metadata from the applications to infer opportunities, relationships for mapping clients, structures, and subject matter experts;
- and
- integrating the opportunities, the relationships for mapping the clients, the structures, and the subject matter experts into the CRM system to populate the CRM system.
A system for integrating metadata from applications used for social networking into a customer relationship management (CRM) system, the system comprising:
- an obtaining engine to obtain, from applications used for social networking, metadata associated with users of the applications;
- an analyzing engine to analyze the metadata from the applications to infer opportunities, relationships, for mapping clients, structures, and subject matter experts;
- and
- an integrating engine to integrate the opportunities, the relationships for mapping the clients, the structures, and the subject matter experts into the CRM system to populate the CRM system.
A computer program product for integrating metadata from applications used for social networking into a customer relationship management (CRM) system, comprising:
- a tangible computer readable storage medium, the tangible computer readable storage medium comprising computer readable program code embodied therewith, the computer readable program code comprising program instructions that, when executed, causes a processor to:
- obtain, from applications used for social networking, metadata associated with users of the applications;
- analyze the metadata from the applications to infer opportunities, relationships for mapping clients, structures, and subject matter experts;
- and
- integrate the opportunities, the relationships for mapping the clients, the structures, and the subject matter experts into a customer relationship management (CRM) system to populate the CRM system.
Dependencies are inferred from the claim text.