Equipment and corresponding method for managing commercial items

Equipment for processing items intended for commercial and non-commercial distribution, said equipment comprising;

• a conveyor belt for transporting and/or moving said items,
• identification means for identifying each of said items,
• means for generating an individual label for each of said items, as well as means for applying individually each of the said individual labels onto the associated or corresponding item, said equipment being configured so that said individual labels are generated by said means (34) for generating said individual labels each depending on the identification data of the associated or corresponding item, acquired by the said identification means, and
• tracking means able to track the path of at least one portion of each of said items, the sequence of said items being entirely random, said equipment being further configured so that said individual labels are applied by said means for applying the individual labels each onto the said portion of the associated or corresponding item on the basis of the path data of the said associated or corresponding item and wherein the said tracking means comprise recognition means able to recognize at least one marker applied to or already present on each of said items and track the path of each of said markers to apply the label to the marker.