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US 2018/0232264 A1Published application
Multi-touch attribution model for valuing impressions and other online activities
AssigneeAggregate Knowledge, Inc.
InventorsMatthew David Curcio, Robert Lawrence Grzywinski, Benjamin Charles Linsay
Life of this patent
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Abstract
To implement a multi-touch attribution model, a conversion event resulting from user activity is programmatically detected. A set of events that precede the conversion event is identified. Respective events of the set occur on respective websites. The conversion event is attributed to multiple websites of the respective websites.
Claims1
A method, comprising:
- programmatically detecting a conversion event resulting from user activity;
- programmatically identifying a set of events that precede the conversion event, wherein respective events of the set occur on respective websites;
- and
- programmatically attributing the conversion event to multiple websites of the respective websites.
1 more element
Dependencies are inferred from the claim text.