# US 2018/0130163 A1 · System and method for distributing bags and other packaging and analyzing sales of items promoted on these items

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- Number: US 2018/0130163 A1
- Document ID: US20180130163A1
- Status: Published application
- Kind: A1
- Application number: 15/623,268
- Filed: 2017-06-14
- Published: 2018-05-10
- Earliest claimed: 2015-10-13
- Inventors: Steve Kohn
- Web page: https://patentgrep.com/patent/US20180130163A1

## CPC

- G06Q 90/00: Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing
- G06Q 30/0242: Determining effectiveness of advertisements
- G06K 19/06028: {using bar codes}
- G06K 19/06037: {multi-dimensional coding}
- G09F 2003/0205: {Coupon}
- G09F 2003/0208: {Indicia}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06K: GRAPHICAL DATA READING (image or video recognition or understanding G06V); PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
- G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS

## Abstract

A system and method for providing information in and on packaging or packing supplies and for distributing said packaging or packing supplies and for tracking the sales movement of products or services promoted on the packaging or packing supplies.

## Claims

### Claim 1

Packaging or packing supplies comprising:
a sourcing company's private label brand logo and/or other pertinent information from said sourcing company printed on said packaging or packing;
said packaging or packing supplies having printed on it a phone number, web site URL, links to social media and/or QR code to track effectiveness of advertisement on said packaging or packing supplies; said packaging or packing supplies provided to a customer;
coupons printed on said packaging or packing supplies, inserted in said packaging or packing supplies; or attached to said packaging or packing supplies, related to product or services that are advertised.

### Claim 2 (depends on 1)

The packaging or packing supplies of claim 1 wherein said packaging or packing supplies are put together with multiple other packaging or packing supplies.

### Claim 3 (depends on 1)

The packaging or packing supplies of claim 1 wherein marketing collateral is inserted into said packaging or packing supplies that educates said customer about any products advertised on said packaging or packing supplies.

### Claim 4 (depends on 1)

The packaging or packing supplies of claim 1 wherein an accompanying letter is inserted into said packaging or packing supplies.

### Claim 5 (depends on 1)

The packaging or packing supplies of claim 1 wherein a sticker is placed on outside of each bundle of packaging or packing supplies explaining free nature of packaging or packing supplies, and/or that said packaging or packing supplies contains valuable coupons.

### Claim 6 (depends on 1)

The packaging or packing supplies of claim 1 wherein said coupons attached to said packaging or packing supplies are peeled off said packaging or packing supplies.

### Claim 7 (depends on 1)

The packaging or packing supplies of claim 1 wherein said coupons have a unique bar code that specifically measures coupon redemption tied to a specific promotion.

### Claim 8 (depends on 1)

The packaging or packing supplies of claim 1 wherein said pertinent information relates to what said customer is focused on selling or where said packaging or packing supplies customer is located.

### Claim 9 (depends on 8)

The packaging or packing supplies of claim 8 wherein said pertinent information on said packaging or packing supplies changes weekly, monthly or seasonally.

### Claim 10 (depends on 1)

The packaging or packing supplies of claim 1 wherein said information placed on said packaging or packing supplies is a game, puzzle or contest relating to said advertised product or service or company marketing said advertised product or service.

### Claim 11 (depends on 1)

The packaging or packing supplies of claim 1 wherein information on said packaging or packing supplies comprises product or service information, a logo, contact information, a coupon, QR code, social media, messaging information, puzzle or contest information, or any combination thereof.

### Claim 12

A method for conducting a marketing/advertising campaign using packaging or packing supplies comprising:
providing information on said packaging or packing supplies from a sourcing company to a packaging or packing supplier manufacturer;
providing from said sourcing company to said packaging or packing supplier manufacturer a targeted mailing distribution list based on promotional or sales objectives for a particular product or service;
providing said packaging or packing supplies to customers chosen by said sourcing company; providing identifiers on said packaging or packing supplies or coupon for tracking purchases of related products.

### Claim 13 (depends on 12)

The method of claim 12 further comprising:
placing coupons in said packaging or packing supplies or attached to said packaging or packing supplies or part of said packaging or packing supplies from said sourcing company for at least one product or service advertised on said packaging or packing supplies.

### Claim 14 (depends on 12)

The method of claim 12 wherein said information comprises a game, puzzle or contest relating to a product or service provided by said sourcing company.

### Claim 15 (depends on 12)

The method of claim 12 wherein said packaging or packing supplies manufacturer ships said packaging or packing supplies directly to said sourcing company so said sourcing company can distribute directly to said packaging or packing supplies customer.

### Claim 16 (depends on 12)

The method of claim 12 wherein said packaging or packing supplies manufacturer ships said packaging or packing supplies directly to said packaging or packing supplies customer.

### Claim 17 (depends on 12)

The method of claim 12 wherein said packaging or packing supplies manufacturer confirms said packaging or packing supplies is delivered.

### Claim 18 (depends on 12)

The method of claim 12 wherein said packaging or packing supplies manufacturer delivers said packaging or packing supplies within a desired date window requested by said sourcing company.

### Claim 19 (depends on 12)

The method of claim 12 wherein marketing collateral, a letter, coupons, promotional material or any combination thereof are placed with said packaging or packing supplies.

### Claim 20 (depends on 12)

The method of claim 12 wherein said packaging or packing supplies manufacturer or sourcing company donates a portion of packaging or packing supplies sales to a charity and message is printed on said packaging or packing supplies giving credit to said packaging or packing supplies customer for making donation.

### Claim 21 (depends on 12)

The method of claim 12 wherein said packaging or packing supplies customer who does not want said packaging or packing supplies with advertising pay a higher price or different price for said packaging or packing supplies while those who accept advertising on said packaging or packing supplies pay a discounted price.

### Claim 22

A system for distributing packaging or packing supplies with printed information to packaging or packing supplies customers at a discounted price comprising:
Information is inputted into said system with regards to source company's private label brand logo or other pertinent information which is later placed on said packaging or packing supplies;
said system is a computer system and said information is stored in database;
said system assists in printing said logo or said other pertinent information on said packaging or packing supplies;
said system stores phone numbers, website addresses, links to social media or QR codes which are then placed on said packaging or packing supplies to track effectiveness of each advertisement;
said system is provided information which it stores for later placement on said packaging or packing supplies;
said system assists in providing said packaging or packing supplies to packaging or packing supplies customers or sourcing company.

### Claim 23 (depends on 22)

The system of claim 22 further comprising storing marketing collateral from said sourcing company which is then printed out and inserted into or attached to said packaging or packing supplies.

### Claim 24 (depends on 22)

The system of claim 22 wherein said system requires said sourcing company's approval before providing said marketing collateral or other information in said packaging or packing supplies.

### Claim 25 (depends on 22)

The system of claim 22 wherein said system receives information regarding free nature of packaging or packing supplies or about valuable nature of materials in said packaging or packing supplies which is then printed on a sticker and placed on or with said packaging or packing supplies.

### Claim 26 (depends on 22)

The system of claim 22 wherein said system is either provided or said system searches internet so that it downloads a targeted distribution list based on promotional or sales objectives established for a particular product or service, which said system uses to later distribute said packaging or packing supplies.

### Claim 27 (depends on 22)

The system of claim 22 wherein said system prints coupons or are provided with coupons which are inserted into packaging or packing supplies or provided to said consumer by other ways, printed directly on said packaging or packing supplies or attached to said packaging or packing supplies so that said coupon is removed from said packaging or packing supplies.

### Claim 28 (depends on 27)

The system of claim 27 wherein each coupon has a unique barcode placed on it by said system that assists in specifically measuring coupon redemption tied to a specific promotion.

### Claim 29 (depends on 22)

The system of claim 22 wherein said system bases its advertising on where said packaging or packing supplies customer is located, or the type of products that said packaging or packing supplies customer is selling.

### Claim 30 (depends on 22)

The system of claim 22 wherein said system changes said advertising printed on said packaging or packing supplies for a specific packaging or packing supplies customer on a weekly, monthly or seasonal period.

### Claim 31 (depends on 22)

The system of claim 22 wherein said system calculates which advertisements on said packaging or packing supplies are most successful and continues presenting those advertisements on said packaging or packing supplies in correct time periods for that success.

### Claim 32 (depends on 22)

The system of claim 22 wherein said system provides advertisements on said packaging or packing supplies from said sourcing company;
said packaging or packing supplies provided to said packaging or packing supplies customer;
said advertisements related to products or services sold by said packaging or packing supplies customer.

### Claim 33 (depends on 22)

The system of claim 22 wherein said sourcing company provides content of advertising to system, or said system provides content for said source company from which to choose.

### Claim 34 (depends on 22)

The system of claim 22 wherein said system lowers cost of said packaging or packing supplies to said packaging or packing supplies customer by offering acceptance of advertising on said packaging or packing supplies which diverts costs of said packaging or packing supplies to said source company.

### Claim 35 (depends on 22)

The system of claim 22 wherein no return address label is placed on or with said packaging or packing supplies.

### Claim 36 (depends on 22)

The system of claim 22 wherein said system confirms that said packaging or packing supplies were received by said packaging or packing supplies customer or said sourcing company.

### Claim 37 (depends on 22)

The system of claim 22 wherein said system confirms that said packaging or packing supplies were received within a desired date window established by said sourcing company.

### Claim 38 (depends on 1)

The packaging or packing supplies of claim 1 wherein said coupons cross-market different products or services that directly relate to said product to which said coupon is affixed.

### Claim 39 (depends on 1)

The packaging or packing supplies of claim 1 wherein said coupons cross-market different products or services on said coupons that indirectly relate to the product to which said coupon is affixed.