Systems and methods for managing an interactive session in an interactive media guidance application

A method for managing an interactive session in an interactive media guidance application, comprising:

• receiving a user selection of a media asset, wherein the media asset includes a first advertisement and a second advertisement;
• generating for display the media asset;
• detecting the first advertisement being received during the display of the media asset;
• storing, in a buffer, the first advertisement received during display of the media asset;
• subsequent to the first advertisement being received and prior to the second advertisement being received:
• receiving a user request to initiate an interactive session;
• based on receiving the user request to initiate the interactive session:
• retrieving, from the buffer, the first advertisement received prior to the user request to initiate the interactive session;
• analyzing the first advertisement in the buffer for data relating to the first advertisement;
• storing, in the buffer, the data relating to the first advertisement;
• receiving a user request for information in the interactive session;
• determining whether the user request for information relates to the first advertisement;
• based on the user request for information being related to the first advertisement, generating for display a portion of the data relating to the first advertisement.

A system for managing an interactive session in an interactive media guidance application, comprising:

• a buffer;
• control circuitry configured to:
• receive a user selection of a media asset, wherein the media asset includes a first advertisement and a second advertisement;
• generate for display the media asset;
• detect the first advertisement being received during the display of the media asset;
• store, in the buffer, the first advertisement received during display of the media asset;
• subsequent to the first advertisement being received and prior to the second advertisement being received:
• receive a user request to initiate an interactive session;
• based on receiving the user request to initiate the interactive session:
• retrieve, from the buffer, the first advertisement received prior to the user request to initiate the interactive session;
• analyze the first advertisement in the buffer for data relating to the first advertisement;
• store, in the buffer, the data relating to the first advertisement;
• receive a user request for information in the interactive session;
• determine whether the user request for information relates to the first advertisement;
• based on the user request for information being related to the first advertisement, generate for display a portion of the data relating to the first advertisement.