Systems and methods for preventing corruption of user viewing profiles

A method for preventing corruption of a first user viewing profile for a first user of a user device by detecting that a user selected media asset by the first user is inconsistent with viewing habits of the first user and subsequently excluding the user selected media asset from the first user viewing profile, comprising:

• receiving, at the user device from a remote server, the first user viewing profile including a first plurality of media assets;
• receiving a selection to view a media asset on the user device;
• transmitting a request to the remote server for one or more metadata tags corresponding to the media asset;
• receiving, in response to the request, the one or more metadata tags;
• retrieving, from storage, a first set of rules for the first user viewing profile based on the first plurality of media assets;
• comparing the contents of the first set of rules with the contents of the one or more metadata tags;
• in response to determining that the contents of the first set of rules and the contents of the one or more metadata tags do not match, determining that the media asset is not consistent with the first user viewing profile;
• and
• in response to determining that the media asset is not consistent with the first user viewing profile:
• retrieving, from the remote server, a second user viewing profile for a second user of the user device, wherein the second user viewing profile includes a second plurality of media assets and associated with a second set of rules;
• comparing the contents of the second set of rules with the contents of the one or more metadata tags;
• in response to determining that the contents of the second set of rules and the contents of the one or more metadata tags match, determining that the media asset is consistent with the second user viewing profile;
• and
• in response to determining that the media asset is consistent with the second user viewing profile, updating the second user viewing profile to include the media asset in the second plurality of media assets.

A system for preventing corruption of a first user viewing profile for a first user of a user device by detecting that a user selected media asset by the first user is inconsistent with viewing habits of the first user and subsequently excluding the user selected media asset from the first user viewing profile, comprising:

• storage;
• and
• control circuitry configured to:
• receive, at the user device from a remote server, the first user viewing profile including a first plurality of media assets;
• receive a selection to view a media asset on the user device;
• transmit a request to the remote server for one or more metadata tags corresponding to the media asset;
• receive, in response to the request, the one or more metadata tags;
• retrieve, from the storage, a first set of rules for the first user viewing profile based on the first plurality of media assets;
• compare the contents of the first set of rules with the contents of the one or more metadata tags;
• in response to determining that the contents of the first set of rules and the contents of the one or more metadata tags do not match, determine that the media asset is not consistent with the first user viewing profile;
• and
• in response to determining that the media asset is not consistent with the first user viewing profile:
• retrieve, from the remote server, a second user viewing profile for a second user of the user device, wherein the second user viewing profile includes a second plurality of media assets and associated with a second set of rules;
• compare the contents of the second set of rules with the contents of the one or more metadata tags;
• in response to determining that the contents of the second set of rules and the contents of the one or more metadata tags match, determine that the media asset is consistent with the second user viewing profile;
• and
• in response to determining that the media asset is consistent with the second user viewing profile, update the second user viewing profile to include the media asset in the second plurality of media assets.