Targeted Content During Media Downtimes
AssigneeFacebook, Inc.
InventorJohn Samuel Barnett
Life of this patent
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Abstract
In particular embodiments, a method includes identifying a particular show being viewed on a first display device by a user and determining that a commercial break occurs within the particular show being viewed on the first display device. The method further includes determining a second display device associated with the user and providing targeted content for display on the second display device during the commercial break that is being displayed on the first display device. The targeted content includes content that is related to the particular show in which the commercial break occurs.
Claims20
A method comprising:
- by one or more computer systems of a social-networking system, identifying a particular show or movie being viewed on a first display device by a user;
- by the one or more computer systems of the social-networking system, determining that a commercial break occurs within the particular show or movie being viewed on the first display device;
- by the one or more computer systems of the social-networking system, determining a second display device associated with the user;
- and
- by the one or more computer systems of the social-networking system, providing targeted content for display on the second display device during the commercial break that is being displayed on the first display device, the targeted content comprising content related to the particular show or movie in which the commercial break occurs.
One or more computer-readable non-transitory storage media in one or more computing systems, the media embodying logic that is operable when executed to:
- identify a particular show or movie being viewed on a first display device by a user;
- determine that a commercial break occurs within the particular show or movie being viewed on the first display device;
- and
- provide targeted content for display to the user during the commercial break that is being displayed on the first display device, the targeted content comprising content related to the particular show or movie in which the commercial break occurs.
A system, comprising:
- one or more memory devices;
- and
- a processor communicatively coupled to the one or more memory devices, the processor operable to:
- determine a break within a live event attended by a user;
- determine a display device associated with the user;
- and
- provide targeted content for display on the display device during at least a portion of the break of the live event.
Dependencies are inferred from the claim text.