Interactive loyalty system and method for lotteries

Abstract

An interactive loyalty system and method for a lottery is provided, which may help maintain interest in the lottery, at relatively little cost. The method comprises: receiving, on a data interface and from a user, a ticket identifier associated with a physical lottery ticket; generating, by a processor and in response to receipt of the identifier, a user interface including an interactive game, wherein the interactive game is associated with a game outcome; and providing a reward to the user according to the game outcome. The game may help maintain interest in the lottery, while the reward may be provided without large warehousing overheads, as the reward may be provided according to the game outcome, rather than being selected by the user.

Dependencies are inferred from the claim text.