System and Method for Enabling Personal Branding
AssigneeInternational Business Machines Corporation
InventorsRama K. Akkiraju, Haibin Liu, Jalal U. Mahmud, Vibha S. Sinha, Anbang Xu
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Abstract
A method, system and a computer program product are provided for enabling personal branding by using the symbolic meanings and utilities of products and a user's brand perceptions along with users input of a desired personal brand imagery to output visual information identifying one or more gaps between the user's desired and actual self-brand, thereby enabling a user to navigate products that shape their personal imagery.
Claims23
A method of enabling personal branding, the method comprising:
- receiving, by the information handling system comprising a processor and a memory, user information from one or more users, the user information comprising user behavior data collected from social media and personal devices associated with the one or more users;
- analyzing, by the information handling system, the user information to identify an actual self-brand for a first user;
- identifying, by the information handling system, a desired self-brand for the first user;
- identifying, by the information handling system, one or more gaps between the actual self-brand and the desired self-brand for the first user;
- and
- outputting, by the information handling system, visual information identifying the one or more gaps between the actual self-brand and the desired self-brand for the first user.
A computer program product comprising a computer readable storage medium having a computer readable program stored therein, wherein the computer readable program, when executed on an information handling system, causes the system to enable personal branding by:
- receiving user information from one or more users, where the user information comprises user behavior data collected from social media and personal devices associated with the one or more users;
- analyzing the user information to identify an actual self-brand for a first user;
- identifying a desired self-brand for the first user;
- identifying one or more gaps between the actual self-brand and the desired self-brand for the first user;
- and
- outputting visual information identifying the one or more gaps between the actual self-brand and the desired self-brand for the first user.
An information handling system comprising:
- one or more processors;
- a memory coupled to at least one of the processors;
- a set of instructions stored in the memory and executed by at least one of the processors to recommend one or more products to enable personal branding, wherein the set of instructions are executable to perform actions of:
- receiving, by the system comprising a processor and a memory, user information from one or more users, the user information comprising user behavior data collected from social media and personal devices associated with the one or more users;
- analyzing, by the system, the user information to identify an actual self-brand for a first user;
- identifying, by the system, a desired self-brand for the first user that the first user selects from a set of representative self-brands that are generated by collecting survey answer data for a desired self-brand survey from one or more users and training a self-brand prediction model using the survey answer data and received user information to generate a trained model output which is clustered with survey answer data to generate and display the set of representative self-brands for selection by the first user;
- identifying, by the system, one or more gaps between the actual self-brand and the desired self-brand for the first user;
- and
- outputting, by the system, visual information identifying the one or more gaps between the actual self-brand and the desired self-brand for the first user.
Dependencies are inferred from the claim text.